{"id":32805,"date":"2026-07-08T17:00:00","date_gmt":"2026-07-08T15:00:00","guid":{"rendered":"http:\/\/stocks-future.com\/?guid=7d77c62ec67b5ae0792269b979a28ba7"},"modified":"2026-07-08T17:00:00","modified_gmt":"2026-07-08T15:00:00","slug":"back-to-school-confidence-starts-at-kohls-with-trusted-brands-fresh-styles-and-thousands-of-products-under-25","status":"publish","type":"post","link":"https:\/\/stocks-future.com\/?p=32805","title":{"rendered":"Back-to-School Confidence Starts at Kohl\u2019s With Trusted Brands, Fresh Styles, and Thousands of Products Under $25"},"content":{"rendered":"<ul class=\"bwlistdisc\">\n<li>\n<i>Kohl\u2019s \u201cWe are so back (to school).\u201d marketing campaign celebrates first-day excitement and self-expression<\/i><\/li>\n<li>\n<i>Kohl\u2019s AI Shopping Assistant offers new ways to discover, shop, and get inspired<\/i><\/li>\n<li>\n<i>Back-to-school grants to the Boys &amp; Girls Clubs of America totaling more than $165,000 will help kids start the school year with confidence<\/i><\/li>\n<\/ul><p>MENOMONEE FALLS, Wis.--(BUSINESS WIRE)--This back-to-school season, Kohl\u2019s (NYSE: KSS) is making shopping easier by focusing on the brands, styles, and sizes families need to start the school year off right. From national favorites like Nike and Levi\u2019s to By Kohl\u2019s brands such as SO, Tek Gear, FLX, and Jumping Beans, Kohl\u2019s combines the trends kids want with the quality and affordability parents expect, including thousands of products under $25.<\/p><br\/><a href=\"https:\/\/mms.businesswire.com\/media\/20260708771330\/en\/411465\/5\/Kohls_B.jpg\"><img src=\"https:\/\/mms.businesswire.com\/media\/20260708771330\/en\/411465\/22\/Kohls_B.jpg\" \/><\/a><br\/><a href=\"https:\/\/mms.businesswire.com\/media\/20260708771330\/en\/411465\/5\/Kohls_B.jpg\"><img src=\"https:\/\/mms.businesswire.com\/media\/20260708771330\/en\/411465\/21\/Kohls_B.jpg\" \/><\/a><p>\nKohl\u2019s is making it easier to shop with curated, style-led displays, clear signage, and new digital tools. Kohl\u2019s new AI-powered shopping assistant is designed to give customers personalized product guidance, outfit inspiration, and recommendations throughout their back-to-school journey.<\/p><p>\n\u201cToday's families are looking for more than just a back-to-school checklist \u2014 they want confidence that they're making the right choices for their kids and their budgets,\u201d said Christie Raymond, Kohl\u2019s chief marketing officer. \u201cBy focusing on the brands and styles kids are excited to wear and delivering the quality and value parents expect, we\u2019re making sure families can count on Kohl\u2019s for what they need most.\u201d<\/p><p>\nFrom kid-approved brands and on-trend styles to everyday essentials and dorm must-haves, Kohl\u2019s offers everything families need to conquer the school year, including:<\/p><ul class=\"bwlistdisc\">\n<li>\n<b>Top Brands Families Trust: <\/b>Kohl\u2019s brings together national favorites like Nike, Levi\u2019s, and Madden Girl alongside By Kohl\u2019s brands, including SO, FLX, Tek Gear, and Jumping Beans, offering families quality, style, and value. Kids\u2019 SO, Sonoma Goods for Life, and Jumping Beans tops and bottoms start at $6.99, while Tek Gear fleece starts at $19.99.<\/li>\n<li>\n<b>New Brands and Styles: <\/b>Kohl\u2019s is introducing fresh brands, new trends, and more ways for kids and teens to express their personal style. This season's must-have looks include relaxed denim, varsity and retro-inspired styles, seersucker, graphic prints, and popular licensed character collections, including NFL, Pok\u00e9mon, Minecraft, and Netflix\u2019s KPop Demon Hunters. Footwear favorites like Skechers, Nike, Converse Chuck Taylors, Mary Janes, and clogs from SO and Sonoma Goods for Life round out the season\u2019s most-wanted looks. New arrivals include Brixton for young men, the SO Office Edit collection for juniors, and SO jewelry and hair accessories.<\/li>\n<li>\n<b>Back-to-School Must-Haves: <\/b>From backpacks by Nike, JanSport, and adidas to activewear, denim, fleece, and graphic tees, Kohl\u2019s has the essentials families need for the school year ahead. Students can also stock up on beauty favorites from Sephora at Kohl\u2019s, including travel-size skincare, lip care, hand creams, and sanitizers that are perfect for backpacks, lockers, and dorm rooms. For students heading to college, Kohl\u2019s offers dorm essentials, including bedding, towels, storage, and d\u00e9cor from brands like The Big One, Caro Home, Laura Ashley, and the new Peanuts Joe Cool collection. Kitchen electrics and portable vacuums are available for $20 and under, while Kohl\u2019s Deal Bar features organization solutions, food storage, desk accessories, and room d\u00e9cor for $10 and under.<\/li>\n<\/ul><p>\nFamilies looking for additional savings can take advantage of state sales tax holidays on qualifying items at Kohl\u2019s stores and Kohls.com where applicable*. Kohl\u2019s also now accepts EBT Cash benefits in most stores nationwide**, expanding access to value and everyday essentials for more customers.<\/p><p>\n<b>Kohl's Celebrates First-Day Confidence<\/b><\/p><p>\nBack-to-school is one of the most meaningful moments of the year for kids and families, and Kohl's \"We are so back (to school).\" marketing campaign celebrates the confidence, excitement, and self-expression that come with heading into a new school year. Kohl\u2019s is capturing that \"first-day feeling\" with new broadcast spots set to Charli XCX\u2019s high-energy track, \u201cB2b.\u201d The campaign features the return of Kohl\u2019s Mom, portrayed by actress Ellie Kemper, alongside stylish teens showcasing the season\u2019s must-have brands and trends.<\/p><p>\nBringing the campaign beyond the screen, Kohl's will debut the \u201cKohl's So-Back Studio\u201d in New York City this August. Inspired by the excitement of the first day back, the immersive pop-up experience will offer product customization, interactive content creation, exclusive shopping incentives, and more. Kohl\u2019s will also bring elements of the experience to shoppers through sweepstakes and social extensions throughout the season.<\/p><p>\n<b>Supporting Confident Back-to-School Starts<\/b><\/p><p>\nTo help kids head back to class with confidence, Kohl\u2019s is partnering with Boys &amp; Girls Clubs of America to provide $165,000 in grants to Clubs across the country. Through the Kohl\u2019s Cares\u00ae Shopping Grant program, 165 Clubs nationwide will each receive $1,000 to outfit youth in the latest styles. Funding is made possible by the <a  href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.kohls.com%2Fcatalog%2Fkohls-cares.jsp%3FCN%3DBrand%3AKohl%2527s%2520Cares%26icid%3Dkck-b1-kckmerch%26kls_sbp%3D69172052563541206484307950043708750594&amp;esheet=54563048&amp;newsitemid=20260708771330&amp;lan=en-US&amp;anchor=Kohl%26%238217%3Bs+Cares+Goods+For+Good&amp;index=1&amp;md5=98530a2a6b3760c6ed257da5190bad36\" rel=\"nofollow\" shape=\"rect\">Kohl\u2019s Cares Goods For Good<\/a>\u00ae merchandise program, which supports family health and wellness across the country.<\/p><p>\nTo shop Kohl\u2019s back-to-school assortment, visit <a  href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fkohls.com%2Fbacktoschool&amp;esheet=54563048&amp;newsitemid=20260708771330&amp;lan=en-US&amp;anchor=Kohls.com%2Fbacktoschool&amp;index=2&amp;md5=b0423d07557e8b88cecc0eec2e61a500\" rel=\"nofollow\" shape=\"rect\">Kohls.com\/backtoschool<\/a>.<\/p><p>\n<i>*<\/i>Kohl\u2019s stores and Kohls.com participate in sales tax holiday events, where applicable, for qualifying items. Visit Kohls.com\/sale-event\/tax-free.jsp and your state and\/or local Department of Revenue website for details.<\/p><p>\n**Kohl's accepts EBT Cash benefits only. SNAP\/food benefits are not accepted. For additional details, please visit <a  href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fkohls.com%2Ffaq%2Farticle%2F4674.&amp;esheet=54563048&amp;newsitemid=20260708771330&amp;lan=en-US&amp;anchor=kohls.com%2Ffaq%2Farticle%2F4674&amp;index=3&amp;md5=68a63cb762f240cb6cf692c4cf94d66e\" rel=\"nofollow\" shape=\"rect\">kohls.com\/faq\/article\/4674<\/a>.<\/p><p>\n<b>Cautionary Statement Regarding Forward-Looking Information<\/b><\/p><p>\nThis press release contains \u201cforward-looking statements\u201d within the meaning of the Private Securities Litigation Reform Act of 1995, including statements regarding Kohl\u2019s back-to-school marketing campaign, product assortments, upcoming promotional events and pop-up experiences, and digital shopping features. Words such as \"will,\" \u201cbelieves,\u201d \u201cplans,\u201d \u201cexpects,\" and similar expressions identify forward-looking statements. Forward-looking statements are based on management's current views and are subject to risks and uncertainties that could cause actual results to differ materially, including: changes in consumer spending; promotional effectiveness; customer acceptance of new marketing and digital initiatives; omnichannel and technology platform performance, including AI integrations; and other risks described in Item 1A of Kohl\u2019s most recent Annual Report on Form 10-K and subsequent SEC filings. Forward-looking statements relate only to the date made, and Kohl\u2019s undertakes no obligation to update them.<\/p><p>\n<b>About Kohl's<\/b><\/p><p>\nKohl\u2019s (NYSE: KSS) is a leading omnichannel retailer built on a foundation that combines great brands, incredible value and convenience for our customers. Kohl\u2019s is uniquely positioned to deliver against its long-term strategy and its purpose to take care of families\u2019 realest moments. Kohl's serves millions of families in its more than 1,100 stores in 49 states, online at Kohls.com, and through the Kohl's App. With a large national footprint, Kohl\u2019s is committed to making a positive impact in the communities it serves. For a list of store locations or to shop online, visit Kohls.com. For more information about Kohl\u2019s impact in the community or how to join our winning team, visit Corporate.Kohls.com.<\/p><br\/> <b>Contacts<\/b> <br\/><p>\n<b>Media Contact<\/b>: Jackie Judkins, <a  href=\"mailto:jacquelyn.judkins@kohls.com\" rel=\"nofollow\" shape=\"rect\">jacquelyn.judkins@kohls.com<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Kohl\u2019s \u201cWe are so back (to school).\u201d marketing campaign celebrates first-day excitement and self-expression<\/p>\n<p>Kohl\u2019s AI Shopping Assistant offers new ways to discover, shop, and get inspired<\/p>\n<p>Back-to-school grants to the Boys &amp; Girls Clubs of Amer&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-32805","post","type-post","status-publish","format-standard","hentry","category-infos-businesswire"],"_links":{"self":[{"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/posts\/32805","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/stocks-future.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=32805"}],"version-history":[{"count":1,"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/posts\/32805\/revisions"}],"predecessor-version":[{"id":32806,"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/posts\/32805\/revisions\/32806"}],"wp:attachment":[{"href":"https:\/\/stocks-future.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=32805"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stocks-future.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=32805"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stocks-future.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=32805"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}