{"id":32973,"date":"2026-07-08T19:19:00","date_gmt":"2026-07-08T17:19:00","guid":{"rendered":"http:\/\/stocks-future.com\/?guid=50c5c4a4be56edd7fbb418835a9a4e3d"},"modified":"2026-07-08T19:19:00","modified_gmt":"2026-07-08T17:19:00","slug":"nectar-named-amazon-agency-of-record-by-vitamix-following-extensive-rfp","status":"publish","type":"post","link":"https:\/\/stocks-future.com\/?p=32973","title":{"rendered":"Nectar Named Amazon Agency of Record by Vitamix Following Extensive RFP"},"content":{"rendered":"

ARDMORE, Pa.--(BUSINESS WIRE)--#AmazonAds<\/a>--Nectar<\/b>, a leading independent retail media and commerce agency, today announced that Vitamix<\/b>, the iconic premium high-performance blender brand, has selected Nectar as its Amazon agency of record. The multi-year partnership covers the U.S. and Canada, and unifies Vendor Central management, advanced retail media, Amazon Marketing Cloud (AMC) measurement, creative production, and analytics under one integrated team \u2014 powered by Nectar\u2019s proprietary iDerive<\/b> commerce intelligence platform with full AI Enablement & MCP connector to Claude.<\/p><\/a><\/a><\/a><\/a>

\nVitamix selected Nectar for its independent operating model, senior strategic bench, and integrated media-creative-analytics offering, capabilities aligned to the brand\u2019s focus on profitable, incrementality-led growth on Amazon.<\/p>

\n\u201cNectar stood out on strategy, technology, and talent,\u201d said Chris Baltusnik, Director of Digital and eCommerce at Vitamix<\/b>. \u201cTheir iDerive platform and senior bench gave us confidence we\u2019d unlock real, measurable growth, not just shift spend around.\u201d<\/p>

\n\u201cVitamix is a generational brand, and exactly the kind of category leader Nectar was built to serve,\u201d said Jason Landro, Founder and CEO of Nectar<\/b>. \u201cWe\u2019re combining advanced media, AMC-driven measurement, and category-leading creative to grow Amazon share without diluting brand equity.\u201d<\/p>

\n\u201cPremium brands need measurement that goes beyond ROAS,\u201d added Youval Peltier, Chief Strategy Officer of Nectar and founder of iDerive<\/b>. \u201ciDerive delivers ASIN-level incrementality, contribution margin, and AVN-ready profitability analytics.\u201d<\/p>

\nAbout Nectar<\/b><\/p>

\nNectar partners with mid-market and enterprise brands across Vendor\/Seller Central, retail media (sponsored ads, Amazon DSP, AMC), creative (with a 10,000 sq. ft. New Jersey studio), Shopify\/DTC, and the proprietary iDerive analytics platform. Visit thinknectar.com<\/a>.<\/p>

\nAbout Vitamix<\/b><\/p>

\nVitamix is the world\u2019s leading premium high-performance blender brand, headquartered in Olmsted Township, Ohio. Visit vitamix.com<\/a>.<\/p> Contacts<\/b>

\nMedia Contact:<\/b>Alex Ferrari and Camila Gallate - b2bmarketing@thinknectar.com<\/a><\/p>","protected":false},"excerpt":{"rendered":"

ARDMORE, Pa.–(BUSINESS WIRE)–#AmazonAds–Nectar, a leading independent retail media and commerce agency, today announced that Vitamix, the iconic premium high-performance blender brand, has selected Nectar as its Amazon agency of record. The multi-ye…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-32973","post","type-post","status-publish","format-standard","hentry","category-infos-businesswire"],"_links":{"self":[{"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/posts\/32973","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/stocks-future.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=32973"}],"version-history":[{"count":1,"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/posts\/32973\/revisions"}],"predecessor-version":[{"id":32974,"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/posts\/32973\/revisions\/32974"}],"wp:attachment":[{"href":"https:\/\/stocks-future.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=32973"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stocks-future.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=32973"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stocks-future.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=32973"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}