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<\/a><\/a>\nThe ecosystem brings together trusted measurement and analytics providers to help advertisers better understand the business impact of Connected TV (CTV) advertising through clear attribution, proven incrementality, and faster optimization. Launch partners INCRMNTAL<\/a>, Measured<\/a>, Singular<\/a>, and WorkMagic<\/a> will help power the initial rollout, with additional certified partners expected to join the program.<\/p> \nAs Performance TV continues to evolve into a core investment channel for modern marketers, advertisers increasingly need transparent and reliable ways to measure what is driving outcomes across streaming environments. The Certified Measurement Partner Program expands tvScientific by Pinterest\u2019s growing network of trusted measurement solutions built to help advertisers prove impact, act on insights faster, and optimize media investment with greater confidence.<\/p> \n\u201cPerformance TV is becoming a critical growth channel for advertisers, but measurement fragmentation continues to create uncertainty around what\u2019s actually driving outcomes,\u201d said Jason Fairchild, CEO of tvScientific by Pinterest. \u201cThis program delivers measurement interoperability that gives advertisers the flexibility to work with any measurement partner they choose, which is foundational to the \"trust but verify\" philosophy that gives marketers absolute confidence in their results.\u201d<\/p> \nPowered by proprietary deterministic ID technology, tvScientific by Pinterest helps advertisers connect streaming exposure to real-world business outcomes across traffic, sales, installs, and conversions. Through certified partner integrations, advertisers can access advanced attribution, media mix modeling, incrementality testing, and causal measurement solutions designed to make Performance TV more measurable and actionable.<\/p> \nINCRMNTAL, Measured, Singular, and WorkMagic help advertisers better understand the true impact of their Performance TV investments through attribution, incrementality measurement, media mix modeling, and optimization solutions. Together, these capabilities give marketers a clearer understanding of what's driving business outcomes through attribution, incrementality testing, media mix modeling, and mobile measurement, enabling more informed decisions around media investment, budget allocation, and campaign performance.<\/p> \n\"Incrementality has become an essential part of understanding media effectiveness, particularly as advertisers seek greater accountability across streaming environments,\" said Maor Sadra, CEO and Co-founder of INCRMNTAL. <\/i>\"Through our partnership with tvScientific by Pinterest, advertisers can better quantify the true business impact of their Performance TV investments and make smarter decisions about where and how they allocate spend.\"<\/p> \n\"Measurement is most valuable when it helps marketers separate correlation from true business impact,\" said Trevor Testwuide, CEO at Measured. \"By partnering with tvScientific by Pinterest, we're helping brands better understand the incremental contribution of Performance TV and make more informed decisions about media investment and optimization.\"<\/p> \n\"When CTV and mobile are measured separately, marketers are left piecing together performance after the fact,\u201d said Susan Kuo COO & Co-founder at Singular. \u201cSingular is excited to be the first MMP program partner working with tvScientific by Pinterest. Together, we are helping advertisers connect exposure, spend, and outcomes across CTV and mobile, giving them a unified view of performance and a clearer foundation for optimization.\"<\/p> \n\u201cAdvertisers are under increasing pressure to prove the business impact of every media dollar spent, especially as streaming becomes a larger part of the media mix,\u201d said Alex Roucourt, Chief Partnerships Officer at WorkMagic. \u201cBy partnering with tvScientific by Pinterest, we\u2019re helping brands better understand the true impact of Performance TV and optimize around measurable business outcomes with greater precision and transparency.\u201d<\/p> \nThe Certified Measurement Partner Program is part of tvScientific by Pinterest\u2019s broader vision for Performance TV, combining AI-powered optimization, deterministic measurement, and predictive consumer intent signals to help advertisers drive stronger business results across streaming environments.<\/p>