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- \n85% of respondents say the rise of AI-generated content has made it harder to build audience trust, with generic or AI-generated content cited as the single greatest risk to audience credibility.<\/li>\n
- \n98% say in-person and community-based events remain central to their marketing strategy.<\/li>\n
- \n81% report that audience trust in their brand increased following an in-person event.<\/li>\n
- \nRead More<\/b> The Trust Gap: Why Events are Marketing\u2019s Most Powerful Growth Engine<\/i><\/a><\/li>\n<\/ul>
\nThat research shaped a robust marketer-first Cvent CONNECT agenda. At its center are two invite-only experiences for senior marketing leaders, alongside a broad slate of sessions\u2014many streaming live and on-demand for virtual attendees\u2014designed to give every marketer a practical framework for running events as a connected, measurable growth channel. The through line: how to turn the 34% of program budget1<\/sup> already going to events into first-party data, pipeline signals, and provable revenue outcomes.<\/p>
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- \nThe CMO Summit<\/b>, hosted by Cvent Chief Marketing Officer Amy Lucia, features Lisa Cole, author of The Limitless CMO<\/i>, delivering the keynote and leading a working session on building the AI-powered marketing organization.<\/li>\n
- \nThe Executive Marketer Experience<\/b> is a closed-door session for senior marketing leaders to make the case for events directly: they are one of the most powerful ways to build trust, generate leads, and accelerate pipeline. The program gathers leaders from brands including <\/b>Capital Group, Delta, TD SYNNEX, Gainsight, and more.<\/li>\n<\/ul>
\n\u201cFor too long, the market treated events as logistics or cost centers that were first on the chopping block when budgets tighten. That era is over,\u201d said Amy Lucia, Chief Marketing Officer at Cvent. \u201cThe marketing leaders attending CONNECT have stopped treating event technology as an operations tool and started running it as a core part of their marketing stack. Events are where the richest first-party data gets created and where buying intent is real. The 80%2<\/sup> of teams whose event data never fully connects to their CRM or marketing automation are leaving their most valuable pipeline signal on the table. Event-Led Growth is how the best teams are closing that gap.\u201d<\/p>
\nLinkedIn Brings Its Event-Led Growth Playbook to CONNECT 2026<\/b><\/p>
\nTo further reinforce the convergence of event execution and marketing performance, LinkedIn will host a session at CONNECT 2026 to showcase how its integration with Cvent is closing the loop between event activity and pipeline outcomes.<\/p>
\nThrough the Cvent integration with LinkedIn, marketers can publish events directly to LinkedIn's professional network, sync invitee lists into LinkedIn Campaign Manager for precision targeting, and push registration data back into Cvent for full attribution. The result is events that generate measurable pipeline signals before, during, and long after the session ends.<\/p>
\nThe integration between ON24, a Cvent company, and LinkedIn extends this model to webinars and virtual events. ON24's integration<\/a> enables customers to build audience segments from first-party engagement data, including registration and content interactions, and activate those audiences within LinkedIn to support targeted campaign execution, helping teams reach the right buyers and drive measurable pipeline growth.<\/p>
\nMarketer-First Sessions Available to All Attendees<\/b><\/p>
\nKey marketer-focused sessions, including those highlighted below, are open to both in-person and virtual attendees. Sessions are built around the questions that are top of mind for marketers including how to prove event ROI, how to capture and activate attendee intent, and how to run a connected event program that accelerates real outcomes.<\/p>
\nVirtual registration is open at cventconnect.com<\/a>.<\/p>
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- \nFrom Big Ideas to Business Impact: How Modern CMOs Use Events to Power Thought Leadership, Content, and Brand<\/a><\/li>\n
- \nHow Modern Marketers Win Mindshare Across Buying Committees<\/a><\/li>\n
- \nHow to Turn Attention into Pipeline<\/a> \u2014 with Daniel Murray, founder of The Marketing Millennials<\/li>\n
- \nAI-powered events at scale: Capital Group's playbook to run 3x more events<\/a><\/li>\n
- \nHow Goldcast Turned Webinars into a $19M+ Pipeline Channel<\/a><\/li>\n<\/ul>
\nAbout Cvent<\/b><\/p>
\nCvent is a leading meetings, events, and hospitality technology provider with 5,500+ employees and 34,000+ customers worldwide. Founded in 1999, the company delivers a comprehensive event marketing and management platform and offers a global marketplace where event professionals collaborate with venues to create engaging, impactful experiences. The comprehensive Cvent event marketing and management platform offers software solutions to event organizers and marketers for online event registration, venue selection, event marketing and management, virtual and onsite solutions, and attendee engagement. Cvent\u2019s suite of products automates and simplifies the event management lifecycle and maximizes the impact of in-person, virtual, and hybrid events. For more information, please visit Cvent.com<\/a><\/p>
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\n \n \u00a0<\/td>\n<\/tr>\n \n - \nHow Modern Marketers Win Mindshare Across Buying Committees<\/a><\/li>\n
- \nThe Executive Marketer Experience<\/b> is a closed-door session for senior marketing leaders to make the case for events directly: they are one of the most powerful ways to build trust, generate leads, and accelerate pipeline. The program gathers leaders from brands including <\/b>Capital Group, Delta, TD SYNNEX, Gainsight, and more.<\/li>\n<\/ul>
- \nThe CMO Summit<\/b>, hosted by Cvent Chief Marketing Officer Amy Lucia, features Lisa Cole, author of The Limitless CMO<\/i>, delivering the keynote and leading a working session on building the AI-powered marketing organization.<\/li>\n