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<\/a><\/a>\nThrough Sunday, July 19, 2026, visitors to the immersive activation will experience a blend of soccer culture, fashion, music, and design. The space features the brand\u2019s latest apparel collection alongside a Herbalife nutrition-inspired mocktail bar and curated conversations focusing on style, sport, and holistic wellbeing. Herbalife\u2019s integration adds a core wellness pillar to the activation, built on a simple idea: healthy habits take hold in the places people already love to be.<\/p>
\n\u201cFIFA 1904 was created to celebrate soccer\u2019s role in fashion, culture and community,\u201d said Julie Anne Quay, founder of FIFA 1904. \u201cAt 12 Mercer, the conversation has always been bigger than clothes. It\u2019s about how people show up: for the game, for each other, for themselves. This partnership with Herbalife at our 12 Mercer HQ is a natural extension of that.\u201d<\/p>
\nThe partnership reflects a shared belief that wellness is shaped not only by individual choices, but also by the environments and communities that inspire people to stay active, connected, and engaged.<\/p>
\n\u201cWellness is more than nutrition or exercise. It\u2019s the habits people build and the communities they build them in,\u201d said Dr. Krissy Ladner, Director of Sports Performance and Nutrition Education at Herbalife. \u201cFashion and soccer are where culture lives right now, and that\u2019s exactly where good habits should show up.\u201d<\/p>
\nThe partnership also supports the Harlem Lane Street Soccer Tournament (3v3) sponsored by FIFA 1904 on Sunday, July 19 at 10:30 a.m. on Saint Nicholas Avenue Open Streets (between 116th and 118th Streets). To register, click here<\/a>.<\/p> \nFor more than two decades, Herbalife has supported athletes, teams and communities around the world through nutrition and wellness. Today, the company partners with more than 120 professional athletes and teams across more than 35 sports, including more than 20 football partnerships worldwide.<\/p> \nFor more information, visit Herbalife.com<\/a> and fifa1904.vfiles.com<\/a>.<\/p> \nHerbalife is not affiliated with, endorsed by, or an official sponsor or partner of FIFA or the 2026 FIFA World Cup\u2122. All trademarks are the property of their respective owners.<\/i><\/p> \nAbout Herbalife Ltd.<\/b><\/p> \nHerbalife is a premier health and wellness company, community and platform that has been changing people\u2019s lives with great nutrition products and a business opportunity for its independent distributors since 1980. The Company offers science-backed products to consumers in more than 90 markets through entrepreneurial distributors who provide one-on-one coaching and a supportive community that inspires their customers to embrace a healthier, more active lifestyle to live their best life.<\/p> \nAbout FIFA 1904<\/b><\/p> \nFIFA 1904 is the official FIFA-licensed fashion brand, founded by Julie Anne Quay (founder of VFILES, director and minority owner of Barnsley FC). Named for the year FIFA was established, the brand translates football\u2019s global cultural legacy into fashion, spanning ready-to-wear and accessories for men and women, crafted for the pitch of life. Creative direction is led by Marcus Clayton, whose background includes Louis Vuitton, Givenchy, Fenty and Maison Kitsun\u00e9. FIFA 1904 is distributed through VFILES and select retail partners worldwide.<\/p>