![](\"https:\/\/mms.businesswire.com\/media\/20260720686738\/en\/2855579\/5\/prn-experiential-awards2026-badge-winner-2.jpg\"){kind=icon}
<\/a><\/a>![](\"https:\/\/mms.businesswire.com\/media\/20260720686738\/en\/2855578\/4\/image001.jpg\")
<\/a><\/a>\nThe award-winning activation transformed Bonds\u2019 U.S. debut into an unforgettable experience, introducing a century-old Australian brand to new American audiences through a one-night-only event that brought the brand to life in an unquestionably Australian way.<\/p>
\nWhile Bonds is deeply woven into Australian culture, it entered the U.S. market with virtually no brand awareness in a heavily saturated apparel market. Duffy & Shanley was tapped to deliver more than a launch event; the goal was to build genuine brand connection and establish cultural relevance from day one.<\/p>
\n\u201cExperiential PR gives the right audience the perfect feeling<\/i> for the moment. It\u2019s more than just an event, and when done well, it puts the brand at the center of a memorable experience,\u201d said Annette Maggiacomo, President of Duffy & Shanley. \u201cThe Bonds launch was a perfect example of how strategic creativity, thoughtful execution and resourcefulness can turn a brand moment into a cultural conversation. I'm incredibly proud of our team and excited to have earned this recognition from PRNEWS.\u201d<\/p>
\nTo celebrate Bonds\u2019 launch in the U.S., the Duffy & Shanley PR team transformed New York City\u2019s Old Mates Pub in Nolita\u2019s unofficial \u201cLittle Australia\u201d into an immersive Aussie takeover, bringing together media, influencers and tastemakers for a first look at Bonds\u2019 irreverent spirit. Through Australian-inspired food, drinks, music and interactive brand experiences, the event introduced attendees to the iconic brand in a way that felt and unmistakably authentic to Bonds.<\/p>
\nFrom Bonds \u201cchestie\u201d-clad bartenders and signature Australian cocktails and cuisine to live reptiles and a tattoo artist creating permanent launch-day memories, every detail was thoughtfully designed to spark organic sharing and extend the experience far beyond the room.<\/p>
\nThe PRNEWS + Chief Marketer Experiential & Event PR Awards celebrate the most innovative and impactful experiential campaigns, activations and events that drive engagement, storytelling and brand connection. This latest honor adds to Duffy & Shanley\u2019s continued recognition for creating impactful brand experiences and delivering results-driven communications strategies for leading brands.<\/p>
\nAbout Duffy & Shanley, Inc.<\/b><\/p>
\nBased in Providence, R.I., Duffy & Shanley is one of New England's largest independently-owned communication firms. A uniquely integrated, full-service agency, Duffy & Shanley develops breakthrough campaigns for Fortune 500 companies and leading brands, including BJ's Wholesale Club, College Ave, Dunkin', \u00d8rsted and Gildan. Visit duffyshanley.com<\/a>, or Duffy & Shanley's Facebook<\/a>, Instagram<\/a> and LinkedIn<\/a> for more information.<\/p> \nAbout PRNEWS:<\/b><\/p> \nChief Marketer Network\u2019s PRNEWS<\/a> is a leading source of business intelligence, recognition, and community for communications professionals. Through award programs, events, and editorial coverage, PRNEWS spotlights excellence, innovation, and leadership across the PR and communications industry.<\/p> \nAbout Chief Marketer Network:<\/b><\/p>