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<\/a><\/a>\nZapata joins VideoAmp as the company continues to deepen its relationships with agencies and advertisers and expand adoption of its platform across the buy side. Her appointment reflects VideoAmp\u2019s focus on helping the market move toward more measurable, outcome-based advertising and giving agencies better tools to plan, measure, optimize, and prove performance across today\u2019s fragmented media landscape.<\/p>
\n\u201cAndrea brings a powerful combination of market credibility, strategic perspective, and deep experience across data, measurement, and media,\u201d said Bryan Goski, Chief Revenue Officer at VideoAmp. \u201cShe understands the pressures agencies are under, the expectations advertisers have around proof of performance, and the opportunity in front of us as the industry moves toward a more intelligent and connected future.\u201d<\/p>
\nZapata brings more than two decades of experience bridging data and revenue across the media industry. Most recently, she served as Vice President of Advertising Data, Measurement, and Partnerships at T-Mobile Advertising Solutions. Prior to that, she held the role of EVP of Ad Sales Research, Measurement and Insights for Warner Bros. Discovery, where she worked directly with VideoAmp, leading WBD's evaluation and adoption of alternative measurement currencies during the 2023 upfront cycle and overseeing full-funnel attribution strategy across the company's streaming and linear portfolio.<\/p>
\n\u201cWhen you\u2019ve worked closely with both buyers and sellers, you develop a strong point of view on what the market needs next. Agencies are under growing pressure to deliver better outcomes in a more automated, data-driven media environment. What drew me to VideoAmp is that the company is building for where the industry is headed \u2014 with the infrastructure, interoperability, and API-first platform foundation to help agencies operate with greater speed, clarity, and accountability. I\u2019m excited to help bring that next chapter to life for agencies and advertisers,\u201d said Andrea Zapata, SVP, Agency Partnerships at VideoAmp.<\/p>
\nAbout VideoAmp<\/b><\/p>
\nVideoAmp is a media performance platform that provides the infrastructure for media buyers and sellers to find their most valuable audiences, optimize to what's working, and measure the real-world impact of advertising. By leveraging big data, privacy-forward technology, and AI, VideoAmp delivers a comprehensive view of media performance across streaming, digital, and linear TV, so every campaign decision is made with clarity and every result is measurable.<\/p>