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<\/a><\/a>\nTogether, the cup, lid, and straw expand Footprint\u2019s portfolio with a proven solution for the global cup market. Footprint will begin scaling its new PE-free solution through its Poland facility as the company expands across Europe, with North America to follow.<\/p>
\nAs operations ramp in Poland, Footprint will work with Transcend through a manufacturing partnership to support customer continuity across Europe and meet growing demand for practical alternatives to plastic-lined cups. Transcend will manufacture product from its Wales facility for Footprint customers, while continuing to serve customers in the UK and Ireland. This approach supports reliable supply as Footprint brings additional production online.<\/p>
\n\u201cCups are used every day, everywhere, and too many still depend on plastic to perform,\u201d said Corey Berends, Chief Executive Officer of Footprint. \u201cThis PE-free cup platform gives Footprint a proven technology we can scale globally at a time when customers need solutions that support emerging regulatory requirements and sustainability goals. This acquisition clearly demonstrates our commitment to creating a healthier planet and healthier people.\u201d<\/p>
\nTraditional paper cups rely on polyethylene plastic linings to hold hot and cold beverages, making them difficult to recycle through many existing systems. Footprint\u2019s cup and lid solution replaces that plastic lining with a mineral-based coating designed to support recycling or home-composting without compromising performance.<\/p>
\nThe PE-free cup has already received strong industry recognition, including a Gold Award from the 2025 Environmental Packaging Awards in Europe and multiple honors for innovation and environmental performance. It has also been independently tested against standards for recyclability, compostability, and material composition.<\/p>
\nJoining Footprint\u2019s European leadership team are Lorenzo Angelucci and Gabriel Fysh, both Co-Founders of Transcend Packaging. Lorenzo will serve as President, Europe, leading Footprint\u2019s European business. Gabriel will serve as Managing Director, Business Development Europe, focused on customer adoption and commercial growth.<\/p>
\n\u201cI\u2019m proud to join Footprint at a moment when the company is investing in the future of sustainable packaging,\u201d said Lorenzo Angelucci, President, Europe, Footprint. \u201cTranscend developed a strong solution, and Footprint has the manufacturing platform, customer reach, and mission-driven focus to take it further. We can support customers across Europe with better cup solutions that work in everyday use and help reduce the impact of single-use packaging on the planet.\u201d<\/p>
\nLooking ahead, Footprint is focused on bringing this technology to more customers, more markets, and more everyday moments where better packaging can make a difference. As demand grows for packaging that works within existing recycling systems, the PE-free cup is designed to support real-world recovery while maintaining the performance customers expect.<\/p>
\nIt is another step toward a future where practical alternatives to single-use plastic are not the exception, but the standard.<\/p>
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