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<\/a>\nWorking across New Jersey, The Botanist\u2019s sales reps work with licensed dispensaries, educate retail staff, coordinate with buyers, and ensure that flower, pre-rolls, vapes, gummies and other cannabis products reach consumers. In an industry where traditional advertising opportunities remain limited, sales reps play a critical role, helping cultivators and manufacturers compete across an increasingly sophisticated and competitive marketplace.<\/p>
\n\u201cSales representatives are the engine of New Jersey's multi-billion-dollar cannabis economy, yet we face extreme market volatility, shifting commission structures, and a lack of job security,\u201d said Abbey Perl, a sales representative with The Botanist. \u201cJoining Local 360 means ensuring that more of the workers who build these brands secure stable wages, fair benefits, and workplaces that respect our contribution to the bottom line.\u201d<\/p>
\n\u201cThese employees are ambassadors for New Jersey\u2019s cannabis industry,\u201d said Hugh Giordano, Director of Organizing for UFCW Local 360. \u201cThey devote their time and energy to helping businesses succeed, supporting dispensary teams, and ensuring the hard work of cultivation and manufacturing employees reaches customers across the state. By choosing to unionize, they\u2019re investing in themselves, their families and communities, and New Jersey\u2019s cannabis industry. These workers recognize that strong partnerships between employees and employers create stronger businesses.\u201d<\/p>
\nThe Botanist describes itself as providing premium cannabis products supported by compassionate service, cannabis education and patient-first values. The company\u2019s branded products are available through its own dispensaries as well as licensed cannabis retailers throughout New Jersey, making its statewide sales team a pivotal link between production and the retail marketplace.<\/p>
\n\u201cAs New Jersey\u2019s cannabis industry continues to mature, we\u2019re seeing organizing spread into every corner of the business,\u201d said Sam Ferraino, Jr., President of UFCW Local 360. \u201cFrom cultivation and manufacturing to retail and now statewide sales professionals, workers understand that a successful cannabis industry depends on a skilled, respected and empowered workforce. That\u2019s why Cannabis Workers Rising was created, and every organizing victory enhances the long-term stability, professionalism and credibility of New Jersey\u2019s regulated cannabis marketplace.\u201d<\/p>
\nThe Botanist organizing campaign reflects the continued growth of UFCW Local 360\u2019s Cannabis Workers Rising initiative, which has given thousands of cannabis workers stronger workplace protections, fair wages, greater transparency and a meaningful voice on the job.<\/p>
\nFrom seed to sale, UFCW is the nation\u2019s leading cannabis labor union and the official cannabis union recognized by the AFL-CIO. Representing tens of thousands of cannabis workers in dispensaries, cultivation facilities, manufacturing operations, laboratories, delivery services and processing facilities across the United States, UFCW works alongside employees and employers to build a regulated cannabis industry that delivers family-sustaining careers, supports responsible business growth and advances social equity.<\/p>
\nAbout United Food and Commercial Workers:<\/b> The UFCW International Union represents over 1.3 million hardworking families across the U.S. and Canada. These members work in essential industries such as Retail, Warehousing, Manufacturing, Healthcare, Transportation, the Public Sector and Cannabis.<\/p>
\nMore at https:\/\/www.ufcw360.org\/<\/a><\/p>