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<\/a><\/a>\nFilmed in Australia, the new spot<\/a> depicts a high-stakes chase through the outback, with Irwin relying on his wilderness instincts and his Columbia gear to outrun and outwit a massive throng of crocodiles. At the center of it all, Irwin puts Columbia\u2019s Tellurix\u2122 Titanium\u2122 OutDry\u2122 Shoes to the ultimate test and relies on the superior traction, stability, and all-terrain performance throughout the comedic chase. Fans of \u201cDancing with the Stars\u201d will even see some easter eggs from Robert\u2019s winning performance.<\/p> \n\u201cWe\u2019re having a blast bringing \u2018Engineered for Whatever\u2019 to life, and Robert\u2019s sense of humor, love for mother nature, and his taste for adventure make him the perfect star for our spring campaign,\u201d said Matt Sutton, Head of Marketing at Columbia Sportswear. \u201cHe never holds anything back \u2013 wrangling wildlife in the outback, owning the dance floor, or outrunning a herd of rabid inflatable crocodiles.\u201d<\/p> \n\u201cI've spent my entire life around crocs, but I\u2019ve never faced a challenge quite like this. I never thought I\u2019d be outrunning dozens of crocodiles in the middle of the Aussie outback,\u201d said Robert Irwin. \u201cI\u2019ve been putting Columbia\u2019s gear to the test my entire life, so when they asked me to help show how it holds up through my unexpected adventures, I was all in!\u201d<\/p> \nTo add a sense of intrigue ahead of the global release of the new spot, the team cut several of Irwin\u2019s action scenes to promote a faux film titled \u201cMax Impact.\u201d The stunt got quite a bit of attention across social media and many of his fans were thrilled to see yet another side of Irwin. The fake teaser (seen HERE<\/a>) included activations on billboards, a fake website, projections, YouTube channels, and more.<\/p> \n\u201cAs we were filming, Robert mentioned how the chases and stunts made it feel like he was at the center of an action movie,\u201d explains Sutton. \u201cWe thought he was onto something and leaned into his \u2018action hero\u2019 idea to introduce the spot. Robert has such a great sense of humor and was excited to play along with the \u2018trailer\u2019 we leaked. And given his incredible talent, we have zero doubts that we\u2019re looking at the next Hollywood action star.\u201d<\/p> \nThe full spot can be viewed HERE<\/a> and image assets can be viewed HERE<\/a>.<\/p> \nAbout Columbia Sportswear<\/b><\/p> \nColumbia, the flagship brand of Portland, Oregon-based Columbia Sportswear Company, has been creating innovative apparel, footwear, accessories, and equipment for outdoor enthusiasts since 1938. Columbia has become a leading global brand by channeling the company\u2019s innovative spirit and passion for the outdoors into technologies and performance products that keep people warm, dry, cool and protected year-round. To learn more, please visit the company's website at www.columbia.com<\/a>.<\/p> Media Contact:<\/b>\n<\/p> \nAndy Nordhoff\n