{"id":44238,"date":"2026-07-24T17:07:00","date_gmt":"2026-07-24T15:07:00","guid":{"rendered":"http:\/\/stocks-future.com\/?guid=593df37acc1c61f34e4ffb0156999bf9"},"modified":"2026-07-24T17:07:00","modified_gmt":"2026-07-24T15:07:00","slug":"powers-of-reasoning-named-ad-age-media-agency-of-the-year-2","status":"publish","type":"post","link":"https:\/\/stocks-future.com\/?p=44238","title":{"rendered":"Powers of Reasoning Named Ad Age Media Agency of the Year"},"content":{"rendered":"

\nIndependent agency takes Gold at Ad Age\u2019s 2026 Small Agency Awards and Silver in the Media Campaign of the Year category for DUDE Wipes\u2019 \u201cThe Big Dump\u201d<\/i><\/p><\/a><\/a><\/a><\/a>

NEW YORK--(BUSINESS WIRE)--#AdAgeSmallAgency<\/a>--Powers of Reasoning, the independent media agency founded by former holding-company executives, won Gold in the Media Agency of the Year category at the 2026 Ad Age Small Agency Awards, announced this week at Hudson Loft in Los Angeles. The agency also won Silver in the Media Campaign of the Year category for \u201cThe Big Dump,\u201d its first-quarter media campaign for DUDE Wipes.<\/p>

\nThe Ad Age honors follow three earlier national wins. In June, Powers of Reasoning received the Media Campaign of the Year award at the 2026 Digiday Media Buying and Planning Awards, and it earned Gold in Media and Silver in CPG & Food and Beverage at The Drum Awards for Marketing Americas.<\/p>

\n\u201cThe Big Dump\u201d ran nationally from January 1 through March 31, 2026, built on a single planning filter for the $300 million flushable-wipes brand: every placement had to be funny to earn its spot on the plan. First-quarter net revenue grew 46 percent year over year, with all-time monthly sales records in January, February and March as year-over-year growth accelerated from 35 percent to 46 percent to 60 percent.<\/p>

\n\u201cWe built Powers to prove a small senior team with institutional-scale buying power could out-plan agencies many times our size,\u201d said Kate O'Brien, founder and CEO of Powers of Reasoning. \u201cThe Big Dump is what that looks like: one quarter with three all-time sales records.\u201d<\/p>

\nThe Small Agency Awards, presented annually by Ad Age, recognize independent agencies of 150 or fewer employees across size, discipline and campaign categories.<\/p>

\nAbout Powers of Reasoning<\/b><\/p>

\nPowers of Reasoning is an independent, women-led media and marketing agency based in New York. Founded by former holding-company executives, the agency manages more than $100 million in media for brands including DUDE Wipes, Myriad Genetics, Wheels Up, and Checkable, pairing senior-led account teams with PowerHouse, its proprietary planning, activation and measurement platform.<\/p> Contacts<\/b>

\nJason Jahn, Chief Marketing Officer, Powers of Reasoning\nJason.Jahn@powersofreasoning.com<\/a>917-740-5864<\/p>","protected":false},"excerpt":{"rendered":"

Independent agency takes Gold at Ad Age\u2019s 2026 Small Agency Awards and Silver in the Media Campaign of the Year category for DUDE Wipes\u2019 \u201cThe Big Dump\u201dNEW YORK–(BUSINESS WIRE)–#AdAgeSmallAgency–Powers of Reasoning, the independent media agency foun…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-44238","post","type-post","status-publish","format-standard","hentry","category-infos-businesswire"],"_links":{"self":[{"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/posts\/44238","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/stocks-future.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=44238"}],"version-history":[{"count":2,"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/posts\/44238\/revisions"}],"predecessor-version":[{"id":44242,"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/posts\/44238\/revisions\/44242"}],"wp:attachment":[{"href":"https:\/\/stocks-future.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=44238"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stocks-future.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=44238"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stocks-future.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=44238"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}