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<\/a><\/a>\nThe study<\/a> reveals an overwhelming 92% of these leaders say their existing martech is meeting or exceeding their expectations, and this figure rises to 95% for those already using Adobe CX Enterprise solutions.<\/p> \nThe study also highlights a significant opportunity for organizations to expand how they leverage existing martech investments at a time when brands are accelerating investment in AI-driven marketing and customer experience. As organizations look beyond foundational capabilities, the findings spotlight the growing importance of connected data, clearer strategic roadmaps, and expert partner support to unlock more advanced use cases that drive measurable business outcomes.<\/p> \n\"This research shows organizations are already realizing value from their martech investments through foundational use cases,\" said Sean Muzzy, President of Acxiom. \"It also highlights the opportunity to unlock the next level of value through stronger identity and data readiness, use-case prioritization, and support from expert partners like Acxiom.\u201d<\/p> \nKey Findings Underscore Urgent Priorities for Enterprise Marketers:<\/b><\/p> \nAcxiom\u2019s Adobe Practice capabilities help organizations expand value realization through:<\/p> \nThe survey focused on U.S.-based enterprise leaders, with findings broadly relevant to global organizations facing similar martech ROI and AI-readiness challenges.<\/p> \nTo learn more about the research findings and Acxiom\u2019s solutions for maximizing martech investments, visit Acxiom\u2019s website<\/a>.<\/p> \nAbout Acxiom<\/b><\/p> \nAcxiom puts data to work, <\/b>solving complex challenges for the world\u2019s leading brands and agencies. As the connected data and identity foundation for Omnicom<\/a> (OMC), Acxiom unifies, connects, and prepares data for AI-driven marketing and decision-making, maximizing technology investments. As leaders in data ethics and governance, Acxiom brings a privacy-first approach to serving clients globally, with locations in the U.S., UK, Germany, China, Poland, and Mexico. Connect with Acxiom on LinkedIn<\/b><\/a> <\/b>and discover more at Acxiom.com<\/b><\/a>.<\/b><\/p>\n
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