{"id":46963,"date":"2026-07-29T04:00:00","date_gmt":"2026-07-29T02:00:00","guid":{"rendered":"http:\/\/stocks-future.com\/?guid=ba9d84d6b407cd11fd012a705997f23e"},"modified":"2026-07-29T04:00:00","modified_gmt":"2026-07-29T02:00:00","slug":"keller-williams-red-day-earns-inman-news-most-innovative-marketing-campaign","status":"publish","type":"post","link":"https:\/\/stocks-future.com\/?p=46963","title":{"rendered":"Keller Williams’ RED Day Earns Inman News\u2019 Most Innovative Marketing Campaign"},"content":{"rendered":"

AUSTIN, Texas--(BUSINESS WIRE)--#Award<\/a>--Keller Williams Realty, LLC<\/a> (KW), the world's largest real estate franchise, announces that its 2026 RED Day<\/a> (Renew, Energize, Donate) campaign has been named the Most Innovative Marketing Campaign at the 2026 Inman Innovator Awards<\/a> for its locally led, nationally supported, community-powered approach.<\/p><\/a><\/a>

\n\u201cRED Day is a reminder that doing good and building a strong brand go hand-in-hand,\u201d said Sandra Howard, Chief Marketing Officer, KW. \u201cWhen people consistently show up for their communities, the brand story tells itself.\u201d<\/p>

\nIn its 18th year, RED Day is KW\u2019s annual franchise-wide initiative dedicated to improving the communities where its affiliated agents live and work.<\/p>

\nIn 2026, KW expanded its brand impact by equipping its global network with comprehensive marketing communications resources, including turnkey social media assets, videos, messaging, press release templates, and media relations guidance that enabled local KW-affiliated market centers and agents to share their service projects within their communities.<\/p>

\nThe campaign generated thousands of unique social media mentions, hundreds of thousands of positive social engagements, and more than 140 earned media stories across local, national, and international outlets.<\/p>

\nTogether, those stories reached more than 328 million people worldwide, the largest earned media reach in RED Day history and a 135% year-over-year increase.<\/p>

\n\u201cThe most powerful marketing does not begin with a message. It begins with behavior,\u201d said Howard. \u201cRED Day is our people getting caught in the act of doing good, connected across the world by a shared commitment to serve.\u201d<\/p>

\nSince 1998, the Inman Innovator Awards have recognized the companies, technologies, campaigns, and individuals driving disruptive innovation across the real estate industry.<\/p>

\nAbout Keller Williams<\/b><\/p>

\nAustin, Texas-based Keller Williams Realty, LLC is the world\u2019s largest real estate franchise by agent count with a global network of offices and affiliated agents. The franchise is No. 1 in units and sales volume in the U.S.<\/p>

\nSince 1983, the company has cultivated an agent-centric, technology-driven, and education-based culture that rewards affiliated agents. For more information, visit kwri.kw.com.<\/p> Contacts<\/b>

\nMedia Contact: Darryl G. Frost\nDirector of Public Relations and Media Relations\ndarryl.frost@kw.com<\/a> \/ 254-466-3627<\/p>","protected":false},"excerpt":{"rendered":"

AUSTIN, Texas–(BUSINESS WIRE)–#Award–Keller Williams Realty, LLC (KW), the world’s largest real estate franchise, announces that its 2026 RED Day (Renew, Energize, Donate) campaign has been named the Most Innovative Marketing Campaign at the 2026 In…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-46963","post","type-post","status-publish","format-standard","hentry","category-infos-businesswire"],"_links":{"self":[{"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/posts\/46963","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/stocks-future.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=46963"}],"version-history":[{"count":1,"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/posts\/46963\/revisions"}],"predecessor-version":[{"id":46964,"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/posts\/46963\/revisions\/46964"}],"wp:attachment":[{"href":"https:\/\/stocks-future.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=46963"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stocks-future.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=46963"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stocks-future.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=46963"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}