{"id":47005,"date":"2026-07-29T06:53:00","date_gmt":"2026-07-29T04:53:00","guid":{"rendered":"http:\/\/stocks-future.com\/?guid=3a2352799333d69986fb21bc3562dd8c"},"modified":"2026-07-29T06:53:00","modified_gmt":"2026-07-29T04:53:00","slug":"kate-launches-kabuke-break-convention-kabuki-inspired-international-campaign-3","status":"publish","type":"post","link":"https:\/\/stocks-future.com\/?p=47005","title":{"rendered":"KATE Launches "KABUKE: Break Convention" Kabuki-Inspired International Campaign"},"content":{"rendered":"

\nWhere \u201cNO MORE RULES.\u201d intersects with the Kabuku<\/i> spirit. Inspired by Japanese aesthetics, KATE shares the value of shadow enhancing makeup and self\u2011expression with the world.<\/b><\/p><\/a><\/a><\/a><\/a>

TOKYO--(BUSINESS WIRE)--Global cosmetics brand KATE launched \u201cKABUKE: Break Convention,\u201d a new international campaign drawing on elements of Kabuki, the traditional Japanese performing art. The campaign debuted on Wednesday, July 8, 2026. In this campaign, KATE\u2019s shadow enhancing makeup\u2014rooted in Japanese aesthetics\u2014was paired with the Kabuki spirit inherited from traditional Kabuki theater to communicate the value of individuality and self\u2011expression through makeup on a global scale.<\/p>

\nDedicated website: https:\/\/www.kate-global.net\/my\/special\/kate_kabuki\/<\/a><\/p>

\nSince its founding, KATE has championed the slogan \u201cNO MORE RULES.,\u201d offering makeup that defies convention and empowers individuals to express their identity and bring out confidence. At the heart of this vision is the brand\u2019s signature shadow enhancing makeup approach\u2014a technique rooted in Japanese aesthetics that harnesses light and shadow to create depth and dimension. By sculpting features and highlighting the inner resolve and distinctive character of each person\u2019s expressions, KATE positions makeup as a powerful form of self\u2011expression.<\/p>

\nAt first glance, the pairing of a makeup brand and Kabuki may seem unexpected. Yet both share a long\u2011standing history of creating boundary\u2011defying forms of expression that transcend eras. Rooted in the spirit of Kabuku<\/i>\u2014a refusal to be bound by conventional values\u2014Kabuki has portrayed essence and emotions through a distinctive style that emphasizes light and shadow. This resonates deeply with KATE, a brand that uses shadow enhancing makeup to draw out inner strength through light and shadow.<\/p>

\nUkon Onoe is a distinguished \u201ctwo\u2011way\u201d performer who forges a modern path while honoring tradition and brings a unique dual artistry to this campaign as both a Kabuki actor and a Kiyomoto<\/i>\u2011style singer. Reflecting on the campaign, Onoe notes that KATE\u2019s \u201cNO MORE RULES.\u201d philosophy aligns closely with the spirit of Kabuki, as both share a richness rooted in embracing one\u2019s true self.<\/p>

\nThis international campaign was introduced under the message \u201cKABUKE: Break Convention.\u201d On Wednesday, July 8, 2026, KATE rolled out a series of campaign assets\u2014including key visuals, a concept movie, and a dedicated website\u2014featuring Kabuki actor Ukon Onoe. Through these, KATE showcases a distinctive worldview in which the spirit of Kabuku aligns seamlessly with the brand\u2019s \u201cNO MORE RULES.\u201d philosophy.<\/p>

\nFor this launch, KATE draws inspiration from the blue hues used in Kumadori<\/i>\u2014the stylized makeup of Kabuki\u2014to introduce a shadow enhancing makeup look that subtly infuses blue into the shadows. Kumadori<\/i> is a distinctive form of Kabuki expression that uses light, shadow, and color to highlight a character\u2019s essence and emotions. Focusing on the powerful impression created by the color blue, KATE incorporates this shade to build dimension, enhance depth, and evoke a strong sense of will.<\/p>

\nProducts that bring this campaign concept to life will be available in select Asian markets. KATE Smooth Fit Pressed Powder and KATE Real Shading Stick are scheduled for release on Saturday, July 25, 2026, in Japan and in key Asian markets such as Taiwan, Hong Kong, Thailand, Malaysia, and the Philippines.\n*Availability and timing may differ by market.<\/p>

\nAbout KATE<\/b><\/p>

\nSince its debut in 1997, KATE has been a global makeup brand built on the slogan \u201cNO MORE RULES.\u201d Unconstrained by eras, trends, or convention, the brand champions makeup styles that highlight each individual\u2019s personality and confidence.<\/p>

\nAbout Kao<\/b><\/p>

\nKao (TOKYO: 4452), a Japan-based manufacturer of cosmetics, personal care and household products, as well as specialty chemicals, creates high-value-added products and services that provide care and enrichment for the life of all people and the planet. Through its brands such as Cur\u00e9l<\/i>, SENSAI<\/i>, and MOLTON BROWN<\/i> cosmetics, Bior\u00e9<\/i> and Jergens<\/i> skin care products, Oribe<\/i> hair care products, Attack<\/i> laundry detergent, and Laurier<\/i> sanitary products, Kao is part of the everyday lives of people across Asia, the Americas, Europe, the Middle East, and Africa. Combined with its chemical business, which contributes to a wide range of industries, Kao generates about 1,690 billion yen in annual sales. Kao employs about 31,500 people worldwide and has more than 130 years of history in innovation.\nPlease visit the Kao Group website<\/a> for additional information.<\/p> Contacts<\/b>

\nMedia inquiries should be directed to:<\/b>Public Relations\nKao Corporation\ncorporate_pr@kao.com<\/a><\/b><\/p>","protected":false},"excerpt":{"rendered":"

Where \u201cNO MORE RULES.\u201d intersects with the Kabuku spirit. Inspired by Japanese aesthetics, KATE shares the value of shadow enhancing makeup and self\u2011expression with the world.TOKYO–(BUSINESS WIRE)–Global cosmetics brand KATE launched \u201cKABUKE: Break …<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-47005","post","type-post","status-publish","format-standard","hentry","category-infos-businesswire"],"_links":{"self":[{"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/posts\/47005","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/stocks-future.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=47005"}],"version-history":[{"count":1,"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/posts\/47005\/revisions"}],"predecessor-version":[{"id":47006,"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/posts\/47005\/revisions\/47006"}],"wp:attachment":[{"href":"https:\/\/stocks-future.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=47005"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stocks-future.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=47005"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stocks-future.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=47005"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}