![](\"https:\/\/mms.businesswire.com\/media\/20260728243860\/en\/2862888\/22\/Xfinity_Image_4.jpg\")
<\/a>![](\"https:\/\/mms.businesswire.com\/media\/20260728243860\/en\/2862888\/21\/Xfinity_Image_4.jpg\")
<\/a>![](\"https:\/\/mms.businesswire.com\/media\/20260728243860\/en\/351493\/22\/ComcastLogo.jpg\")
<\/a>![](\"https:\/\/mms.businesswire.com\/media\/20260728243860\/en\/351493\/21\/ComcastLogo.jpg\")
<\/a>\nKey Facts:<\/span><\/b><\/p> PHILADELPHIA--(BUSINESS WIRE)--Xfinity today announced \u201cBest in Class,\u201d a new vertical reality competition series made exclusively for Instagram and TikTok that brings together six rising college creators to compete for a six-figure Xfinity brand partnership. As connectivity becomes the foundation of modern creativity, Xfinity is investing in the next generation of talent through original social-first programming that celebrates the ambition and entrepreneurial spirit shaping today\u2019s creator economy.<\/p> \nHosted by TIME100<\/i> Creator, Katie Feeney<\/a>, and produced by NBCUniversal's Rock Studios<\/a>, the creative engine that has produced brand work for series like \u201cLove Island USA\u201d and \u201cThe Traitors,\u201d the series combines the energy of creator culture with the drama of reality competition \u2013 all powered by Xfinity, the nation's fastest and most reliable WiFi.<\/p> \nBeginning August 5, Xfinity will release weekly short-form episodes of \u201cBest in Class\u201d on Instagram<\/a> and TikTok<\/a>, where six students from universities across the country compete in a series of creator-inspired challenges \u2013 powered by Xfinity WiFi<\/a> \u2013 that test their creativity, collaboration, and ability to capture attention online. Designed specifically for social media and produced in a vertical format, the series brings reality competition to the platforms where audiences already spend their time. In the end, one creator will earn the title of Xfinity's first \u201cCreator Valedictorian,\u201d a six-figure brand partnership, and one year of free Xfinity Internet and Xfinity Mobile.<\/p> \nThe next generation of creators are building audiences from college campuses across the country. Every viral video, livestream, collaboration, and upload starts with one essential ingredient: a reliable connection. With WiFi built to keep up with how creators work today \u2013 both with Internet from home and WiFi powered mobile on the go<\/a> \u2013 Xfinity is investing in the people and the connectivity that are shaping what's next in entertainment through \u201cBest in Class.\u201d<\/p> \n\u201cWe didn't want to simply attach ourselves to creator culture \u2013 we wanted to help create it. Creators are reshaping culture and entertainment, and they each depend on one essential tool: a reliable connection,\u201d said Julie Scelzo, Chief Creative Officer, Xfinity. \u201cConnectivity has become the foundation of modern creativity, and that's why Xfinity is investing in the next generation of creators through \u201cBest in Class.\u201d By bringing together rising talent, premium storytelling, and the reliable connection that makes it all possible, we're creating a new kind of entertainment experience built for how audiences discover and engage with content today.\u201d<\/p> \nHosted By Katie Feeney\n \n\u201cCreators today aren't just posting content \u2013 they're building brands, launching businesses, and turning their passions into real careers,\u201d said Katie Feeney, host of Xfinity's \u201cBest in Class.\u201d \u201cWhat I love most about this series is that it's not just about growing as creators - it's about finding your people. Watching these students support each other, swap ideas, and build a community has been incredible. They're talented, relatable, and completely themselves, and I think that's what viewers are really going to connect with.\u201d<\/p> \nFirst Social-First Series Created by Rock Studios\n \n\u201c\u2019Best in Class\u2019 represents the future of branded entertainment, blending premium storytelling with creator-led content and Xfinity\u2019s investment in the next generation of creators,\u201d said Karen Kovacs, President of Advertising & Partnerships, NBCUniversal. \u201cThrough Rock Studios, we're helping brands create content that audiences genuinely want to engage with, and \u201cBest in Class\u201d demonstrates how brands can authentically connect with culture through compelling storytelling.\u201d<\/p> \nAs the next generation of creators continues to redefine entertainment, Xfinity is investing in the technology and the talent that will shape what's next. \u201cBest in Class\u201d premieres August 5 on Xfinity's Instagram and TikTok, with new episodes dropping weekly every Wednesday.<\/p> \nAbout Comcast Corporation\n \nPRESS CONTACTS:<\/span><\/b> Seven-Episode Vertical Reality Series Follows Rising College Creators Competing for a Six-Figure Xfinity Partnership\n
\nProduced by NBCUniversal\u2019s Rock Studios, the Creative Engine Behind Brand Work for \u201cLove Island USA,\u201d \u201cThe Traitors,\u201d and More
\nMEDIA K…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-47347","post","type-post","status-publish","format-standard","hentry","category-infos-businesswire"],"_links":{"self":[{"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/posts\/47347","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/stocks-future.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=47347"}],"version-history":[{"count":1,"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/posts\/47347\/revisions"}],"predecessor-version":[{"id":47348,"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/posts\/47347\/revisions\/47348"}],"wp:attachment":[{"href":"https:\/\/stocks-future.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=47347"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stocks-future.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=47347"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stocks-future.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=47347"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}