\nThe partnership brings Offscript Worldwide and REVOLT together with ESSENCE Ventures, and its parent company Sundial Media & Technology Group\u2019s portfolio of category-leading brands, to create a single point of access for brands and advertisers<\/i><\/b><\/p>
NEW YORK--(BUSINESS WIRE)--ESSENCE Ventures, the investment and operating arm of Sundial Media & Technology Group today announced a strategic investment in Offscript Worldwide, the parent brand of REVOLT, REVOLT Sports, 3BLACKDOT and the Offscript Creator Network, bringing together two media portfolios with complementary audiences and capabilities across entertainment, music, women\u2019s lifestyle, beauty, creators, sports and gaming, technology and live experiences. The partnership will offer advertisers access to diverse, highly engaged audiences at scale.<\/p>
\nThe investment gives ESSENCE Ventures a minority stake in Revolt New Media Holdings LLC and gives Sundial founder and Chairman Richelieu Dennis a seat on the board. Offscript Worldwide and REVOLT will continue to operate independently under Chief Executive Officer Detavio Samuels, with the relationship focused on expanding commercial opportunities for advertisers.<\/p>
\nTogether, the broader portfolios span ESSENCE (Girls United, ESSENCE Studios, ESSENCE Festival of Culture\u00ae), Refinery29, AFROPUNK, Beautycon\u2122, and now REVOLT, REVOLT Sports, 3BLACKDOT, Offscript Creator Network, along with a growing network of content, creators and live experiences, reaching all audiences across generations. Collectively, the portfolios reach millions of consumers across owned, social, creator, video and live experiences, giving advertisers access to diverse, highly engaged audiences at scale.<\/p>
\nThis comes at a moment when human connection and shared experiences are becoming increasingly valuable in an AI-driven world. Both organizations are at the forefront of creating experiences that bring audiences, creators and brands together in real life. Most recently, the ESSENCE Festival of Culture\u00ae welcomed a collective audience of 500,000, demonstrating the continued power of live experiences to convene communities at scale.<\/p>
\n\u201cThis investment is about continuing the momentum both organizations have built and creating the scale to compete for where media and advertising are going,\u201d said Kirk McDonald, Chief Executive Officer of Sundial Media & Technology Group, parent company of ESSENCE Ventures. \u201cFor generations, Black-owned media has punched above its weight, shaping culture while being underinvested relative to the value it creates around the world. By bringing together complementary audiences, platforms and capabilities, we have an opportunity to give advertisers greater access to the people and communities shaping culture \u2014 while preserving the independent ownership, audience trust and authentic voices that make these brands distinct.\u201d<\/p>
\n\"Black-owned media has never meant a Black-only audience \u2014 and this ecosystem is proof at scale,\u201d said Detavio Samuels, Chief Executive Officer, Offscript Worldwide and REVOLT. \u201cOffscript Worldwide and REVOLT built the audiences driving youth culture across music, gaming and sports. Sundial Media Group adds cross-cultural, multigenerational women's audiences. Together, that's the full range of people shaping what's next. For advertisers, that's not a niche buy. That's access to culture itself.\"<\/p>
\nThe relationship builds on the evolution already underway across both organizations. ESSENCE Ventures and Sundial Media & Technology Group have expanded beyond their flagship properties into a broader portfolio spanning media, technology, commerce and experiences, while Offscript Worldwide has expanded beyond REVOLT into a broader portfolio of media brands, creator platforms and cultural experiences designed to shape culture and engage the next generation of audiences.<\/p>
\nFinancial terms of the investment were not disclosed.<\/p>
\nAbout ESSENCE Ventures<\/b><\/p>
\nESSENCE Ventures, the investment arm of Sundial Media & Technology Group, is a purpose-driven investment and operating company focused on building businesses that advance culture, community and economic opportunity. Through strategic investments and operating companies, ESSENCE Ventures supports brands and platforms shaping the future of media, technology, commerce and live experiences.<\/p>
\nAbout Offscript Worldwide<\/b><\/p>
\nOffscript Worldwide is a creator-owned ecosystem that connects culture-shaping brands and platforms under one roof \u2014 including REVOLT, REVOLT Sports, Rap-Up, 440 Artists, 3BLACKDOT and #000000 (Six Zeros). Creators within Offscript maintain full ownership of their platforms and IP while gaining access to the infrastructure, distribution, and brand partnerships that expand their reach and revenue. Built for the new creator economy, Offscript exists to help creators scale what they already own \u2014 turning cultural influence into lasting enterprise.<\/p>