![](\"https:\/\/mms.businesswire.com\/media\/20260803639122\/en\/2865798\/5\/Shaun_Smith%27s_Headshot.jpg\")
<\/a><\/a>![](\"https:\/\/mms.businesswire.com\/media\/20260803639122\/en\/2865786\/5\/2019_Munchkin_Logo_CMYK_Print_300dpi.jpg\"){kind=logo}
<\/a><\/a>\n\u201cShaun\u2019s track record is exactly what we need at Munchkin as we accelerate our next phase of growth,\u201d said Steven B. Dunn, Founder and Chief Executive Officer of WHY Brands. \u201cHis experience building sophisticated omnichannel strategies, deepening retail partnerships, and driving disciplined revenue growth management will be instrumental as we continue to elevate our commercial organization toward strategic, insights-driven collaboration with our retail partners.\u201d<\/p>
\nSmith joins Munchkin from Unilever, where he most recently served as Global Head of Business Development. Over more than 15 years at Unilever, he led the commercial integration of Dr. Squatch, Unilever\u2019s largest acquisition in more than five years, toward a $1 billion-plus revenue trajectory. He also scaled consumer brands from emerging ($500 million-plus) to incumbent (more than $3 billion) across Retail, eCommerce, and International markets, bringing direct P&L ownership and a proven track record executing across Amazon, TikTok, Target, Walmart, Kroger, Costco, and other key retail partners.<\/p>
\nAs CRO, Smith will own full P&L responsibility for Sales and Marketing, realigning Munchkin\u2019s retail partnerships from transactional conversations to strategic, insights-driven collaborations that drive consumer demand, sell-through velocity, and sustainable margin expansion.<\/p>
\n\u201cMunchkin has built an extraordinary legacy of innovation and consumer loyalty, and I\u2019m excited for the opportunity to help write its next chapter,\u201d said Smith. \u201cI look forward to partnering closely with our retail partners and with teams across the organization to translate category-level insights into demand-driving strategies, and to build the kind of commercial engine that supports durable, profitable growth.\u201d<\/p>
\nMunchkin champions its mission to \u201cEmpowering parents with innovative solutions that transform the chaos of early childhood into safe, calm & confident moments of connection,\u201d and continues to prioritize its team members as innovative influencers through collaboration, integrity, and inspiration.<\/p>
\nAbout Munchkin Inc.\n
\nMunchkin has been awarded Great Place to Work<\/a> for four consecutive years and is recognized as a 2024 Best Places to Work by Built In<\/a>. Munchkin has been honored on Fast Company\u2019s<\/i> annual \u201cBrands That Matter\u201d list for two consecutive years, including 2024, and ranked number eight on Fortune\u2019s<\/i> list of Most Innovative Companies<\/i> in 2023.<\/p> \nAs the only baby brand in the United Nations Global Compact, the company prioritizes corporate social responsibility with commitments to environmental protection and animal welfare, which are highlighted in its annual Sustainability Report<\/a>. Learn more at www.WHYBrands.com<\/a> and www.Munchkin.com.<\/a><\/p> \nAbout WHY Brands Inc.\n