{"id":51022,"date":"2026-08-04T19:12:00","date_gmt":"2026-08-04T17:12:00","guid":{"rendered":"http:\/\/stocks-future.com\/?guid=d5fe08dbf990ab1d2746f68da65ee6ec"},"modified":"2026-08-04T19:12:00","modified_gmt":"2026-08-04T17:12:00","slug":"white-castle-and-usa-luge-renew-their-partnership-through-2029-sliding-into-a-second-decade-together","status":"publish","type":"post","link":"https:\/\/stocks-future.com\/?p=51022","title":{"rendered":"White Castle and USA Luge Renew Their Partnership Through 2029, Sliding Into a Second Decade Together"},"content":{"rendered":"

\nThe White Castle USA Luge Slider Search is inviting future athletes this summer to try the sport of luge, with three upcoming events near Green Bay, Chicago and Philadelphia.<\/i><\/p>

COLUMBUS, Ohio--(BUSINESS WIRE)--White Castle, home of The Original Slider\u00ae<\/sup>, and USA Luge, the national governing body for the sport of luge, are sticking together \u2014 because when two slider experts click, you don\u2019t mess with a good thing.<\/p><\/a><\/a><\/a><\/a>

\nThe nation\u2019s two foremost \u201csliders\u201d have renewed their partnership through 2029, keeping White Castle as the official sponsor of the White Castle USA Luge Slider Search, the organization\u2019s nationwide, off-season athlete recruitment tour, and the exclusive quick-service restaurant and frozen snack\/sandwich sponsor of USA Luge. The extended agreement runs through August 2029.<\/p>

\nThe relationship dates back to 2017, when White Castle became the first and only fast-food restaurant to serve as an official sponsor of USA Luge and title sponsor of the Slider Search. In 2027, the two partners will celebrate 10 years together, with this renewal carrying their alliance into its second decade.<\/p>

\n\"When you're in the Slider business, you can't help but root for the fastest Sliders on ice,\u201d said Jamie Richardson, chief marketing officer at White Castle. \u201cUSA Luge has become family, and we couldn\u2019t be prouder to keep introducing kids to this thrilling sport for years to come. Whether you\u2019re sliding down a 1,000-meter ice track or serving Sliders hot off the griddle, it\u2019s all about feeding the souls of Cravers \u2014 and dreamers \u2014 everywhere.\u201d<\/p>

\nLuge has been an Olympic sport since 1964. Commonly referred to as \u201csliders,\u201d luge athletes race down a track of ice on sleds, feet first, at speeds reaching 90 miles an hour. The USA Luge team has won six Olympic medals and nearly 600 medals in elite- and junior-level international competition since 1994.<\/p>

\nSince 1985, the USA Luge Slider Search has served as the sport\u2019s grassroots talent pipeline, using wheeled sleds in the summer and fall to introduce young athletes to luge. Over the years, the free clinics have traveled more than 250,000 miles and introduced the sport to over 25,000 kids nationwide. The results speak for themselves: at least 60% of every U.S. Olympic luge team since 2002 got its start at a Slider Search.<\/p>

\n\u201cThe White Castle USA Luge Slider Search has been the launching pad for so many of our athletes, and it simply wouldn\u2019t be possible without White Castle,\u201d said Gordy Sheer, director of marketing & sponsorships at USA Luge. \u201cThis is a partnership built on shared values of community, opportunity and a little bit of fun, and we\u2019re thrilled to keep it going for years to come.\u201d<\/p>

\nThis year\u2019s tour has already rolled through cities in five states, but there\u2019s still time to get in on the action. Three stops remain on the 2026 schedule, and White Castle and USA Luge are inviting kids ages 10 to 13 to come give luge a try:<\/p>