![](\"https:\/\/mms.businesswire.com\/media\/20260513264971\/en\/2803693\/4\/topsort_iso_-_black_color_blue.jpg\")
<\/a><\/a>\nRetail media started on ecommerce shelves. But commerce doesn\u2019t just happen online. It happens when a traveler buys fragrance before a flight, grabs coffee between gates, or shops duty-free after security, where attention, context, and purchase intent come together in a physical environment.<\/p>
\nFollowing Topsort\u2019s work with Despegar, one of Latin America\u2019s largest online travel agencies, the Avolta partnership represents a new level of operational complexity: global scale, in-store environments, airport retail, duty-free, convenience, and selected food & beverage touchpoints.<\/p>
\nTravel media is quickly becoming one of the most important frontiers for commerce media. Unlike traditional ecommerce retail media, travel retail connects digital and physical shopping moments across airports, terminals, stores, adjacent traveler experiences, and high-intent passenger journeys.<\/p>
\n\u201cAs we continue to evolve our commercial and digital capabilities across Avolta\u2019s global footprint, building a scalable and flexible approach to commerce media is a clear priority,\u201d said Richy Ugwu, Global SVP Advertising & Commercialization at Avolta. \u201cWe were particularly impressed by Topsort\u2019s ability to handle the complexity of our environment \u2014 from multiple markets and store formats to the integration of physical and digital touchpoints. We needed infrastructure that could scale globally across our travel retail and food & beverage network, and Topsort stood out in that regard.\u201d<\/p>
\nAvolta is the leading global travel retail and F&B player which operates across six continents, with a presence in 70 countries and close to 5,100 outlets worldwide.<\/p>
\n\u201cThis partnership reflects a broader shift we\u2019re seeing across the market,\u201d said Regina Ye, CEO at Topsort. \u201cTravel is becoming one of the most strategically important environments for commerce media globally. What makes Avolta unique is the combination of scale and complexity \u2014 multiple countries, store formats, and high-intent moments across the traveler journey. When operators at that level choose to invest in commerce media infrastructure, it signals that this is becoming a core capability, not an experiment.\u201d<\/p>
\nFor Topsort, the partnership reinforces a broader thesis: commerce media is expanding beyond online marketplaces and grocery into every environment where discovery, intent, and transaction data meet \u2014 including travel retail and broader physical commerce environments at global scale.<\/p>
\nAbout Topsort<\/p>
\nTopsort is the commerce media infrastructure company helping retailers, marketplaces, and commerce platforms build scalable, transparent media monetization systems powered by auctions, first-party data, and measurable outcomes. Today, Topsort provides monetization infrastructure to leading enterprises across more than 40 countries, including Coles, DoorDash, Woolworths, and Falabella.<\/p>
\nAbout Avolta<\/p>
\nAvolta is a global leader at the intersection of travel retail and food & beverage, delivering integrated shopping and dining experiences across airports, motorways, cruise lines, ferries, rail and other high-traffic travel locations worldwide. Avolta operates in more than 70 countries and across nearly 1,000 locations, managing around 5,100 points of sale. Its traveler-centric strategy is built on digital, data and continuous innovation.<\/p>
\nMedia Contact\n Bringing scalable, AI-native monetization infrastructure to one of the most complex and high-intent commerce ecosystems globallyPALO ALTO, Calif.–(BUSINESS WIRE)–Topsort today announced a partnership with Avolta, the leading global travel retail and…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5190","post","type-post","status-publish","format-standard","hentry","category-infos-businesswire"],"_links":{"self":[{"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/posts\/5190","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/stocks-future.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5190"}],"version-history":[{"count":1,"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/posts\/5190\/revisions"}],"predecessor-version":[{"id":5191,"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/posts\/5190\/revisions\/5191"}],"wp:attachment":[{"href":"https:\/\/stocks-future.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5190"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stocks-future.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5190"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stocks-future.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5190"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}