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<\/a><\/a>\nAccording to a recent Flo study, 1 in 3 women in the US aged 35+ still don\u2019t know if they\u2019re in perimenopause, underscoring a persistent gap between rising awareness and real understanding.2<\/sup> That gap shows up clearly in how women describe their own experience. In a new, nationally represented consumer survey conducted by Flo Health and Wakefield Research, 66% of U.S. women age 38-50 said they felt better prepared to enter puberty than perimenopause - a stark reflection of how this life stage remains under-explained, under-supported, and often misunderstood.<\/p> \nAnd the consequences are deeply personal. The same survey found that 52% of women in relationships say perimenopause has impacted their romantic partnerships, while 48% say it has affected their ability to exercise and stay active, highlighting how this life stage can ripple into nearly every aspect of daily life.<\/p> \n\u201cWe\u2019re finally talking about perimenopause - but we\u2019re still getting it wrong,\u201d says Anna Klepchukova, Chief Medical Officer at Flo. \u201cWomen in their 40s are confident, empowered people being left guessing what is happening to their bodies because they are navigating a flood of conflicting narratives about their health. Flo is focused on bringing clarity through evidence-based, medically-backed insights women can trust, which we believe is more important than ever as the perimenopause conversation continues to rise.\u201d<\/p> \nTo close this gap between confusion and clarity, Flo is announcing four new and updated in-app tools, powered by doctors, that work together to give women a complete picture of their health and meet them wherever they may be on their perimenopause journey.<\/p> \nThis new suite of Flo for Perimenopause features will be available to Flo Premium users beginning May 2026.<\/p> \nAbout Flo Health<\/b><\/p> \nFlo Health is the #1 Health and Fitness app worldwide and the #1 OB-GYN-recommended platform for period and cycle tracking. In 2024, Flo became the first European femtech unicorn following an investment from General Atlantic and now supports 80 million monthly active users (MAUs) worldwide. Powered by a network of over 100+ medical experts, Flo guides women through every stage of their health journey \u2013 from menstruation to conception, pregnancy, and menopause \u2013 offering curated cycle and ovulation tracking, personalized health insights, daily educational content, and a private community for users to share questions or concerns. Through its Pass it on Project, Flo has donated 28M Flo Premium subscriptions to improve health literacy to women in need, aiming to reach up to one billion. A leader in privacy and security, Flo Health's Anonymous Mode feature was recognized as one of TIME's Best Inventions 2023 and also named a finalist for Fast Company's 2023 World Changing Ideas Awards as part of the company's commitment to privacy.<\/p> \nFor more information, please visit https:\/\/flo.health<\/a>.<\/p> \nSurvey Methodology<\/b><\/p> \nThe Flo Health Survey was conducted by Wakefield Research<\/a> among 1,000 nationally representative U.S. women ages 38-50, between March 24th and March 30th, 2025, using an email invitation and an online survey. Data has been weighted.<\/p> \n1 <\/sup>Associated Press, \u201cMenopause products flood the market as women seek relief, but experts warn many lack evidence,\u201d AP News, May 2026.<\/p><\/td><\/tr>\n \n2 <\/sup>Based on a 2025 cross-sectional study of 7,640 US women aged 35+<\/p><\/td><\/tr>\n<\/table> \n\u00a0<\/p> \nPR contacts<\/b>\n
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