{"id":7478,"date":"2026-05-18T21:30:00","date_gmt":"2026-05-18T19:30:00","guid":{"rendered":"http:\/\/stocks-future.com\/?guid=55e39f9776438444c311201893c0d455"},"modified":"2026-05-18T21:30:00","modified_gmt":"2026-05-18T19:30:00","slug":"online-sales-to-reach-over-30-of-skin-care-purchases-in-2026-as-digital-beauty-accelerates-euromonitor-international","status":"publish","type":"post","link":"https:\/\/stocks-future.com\/?p=7478","title":{"rendered":"Online Sales to Reach Over 30% of Skin Care Purchases in 2026 as Digital Beauty Accelerates: Euromonitor International"},"content":{"rendered":"<ul class=\"bwlistdisc\">\n<li>\nBeauty and personal care tops all FMCG categories for AI-driven product searches globally in 2025<\/li>\n<li>\nSkin care and fragrances drive digital shift in beauty<\/li>\n<li>\nAI-led discovery reshapes how consumers find and choose products<\/li>\n<\/ul><p>LONDON--(BUSINESS WIRE)--<a href=\"https:\/\/twitter.com\/hashtag\/china?src=hash\" >#china<\/a>--Nearly 40% of global skin care sales are expected to take place online by 2030, as digital-first strategies and AI-driven discovery reshape beauty buying behaviour, according to market intelligence company <a  href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.euromonitor.com%2F&amp;esheet=54536342&amp;newsitemid=20260515062909&amp;lan=en-US&amp;anchor=Euromonitor+International&amp;index=1&amp;md5=b9463b059318bc337927007e038299a6\" rel=\"nofollow\" shape=\"rect\">Euromonitor International<\/a>.<\/p><br\/><a href=\"https:\/\/mms.businesswire.com\/media\/20260515062909\/en\/2805886\/5\/logoColourEMI_RGB.jpg\"><img src=\"https:\/\/mms.businesswire.com\/media\/20260515062909\/en\/2805886\/22\/logoColourEMI_RGB.jpg\" \/><\/a><br\/><a href=\"https:\/\/mms.businesswire.com\/media\/20260515062909\/en\/2805886\/5\/logoColourEMI_RGB.jpg\"><img src=\"https:\/\/mms.businesswire.com\/media\/20260515062909\/en\/2805886\/21\/logoColourEMI_RGB.jpg\" \/><\/a><p>\nInsights shared during the Euromonitor Live: First Look web event<b> <\/b>show how technology is transforming discovery and decision\u2011making, reshaping the beauty path to purchase.<\/p><p>\nCiting the latest findings on beauty and personal care insights and trends from <a  href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.euromonitor.com%2Fsolutions%2Fpassport&amp;esheet=54536342&amp;newsitemid=20260515062909&amp;lan=en-US&amp;anchor=Euromonitor+International%26%238217%3Bs+Passport+knowledge+hub&amp;index=2&amp;md5=82c704b321a091751d1bb80d4b921620\" rel=\"nofollow\" shape=\"rect\">Euromonitor International\u2019s Passport knowledge hub<\/a>, <b>Irina Barbalova, global lead for beauty and wellness at Euromonitor International, said<\/b>: \u201c<!-- no quote -->As beauty shifts towards digital-first models, brands with clear problem\u2013solution propositions and credible evidence are more likely to be recognised and recommended by AI-driven systems, as digital determines visibility, shaping which brands are discovered and chosen.\u201d<\/p><p>\n<b>Skin care powers e-commerce surge in beauty<\/b><\/p><p>\nIngredient transparency, lower purchase risk and high search intent are driving digital disruption in the skin care category. E-commerce penetration reached 37% of global skin care sales in 2026 and is projected to rise to 40% by 2030, the highest across beauty categories.<\/p><p>\n\u201c<!-- no quote -->Skin care is at the forefront of beauty\u2019s digital shift, supported by higher consumer engagement, stronger search intent and the ability to translate product benefits clearly online,\u201d explains Barbalova.<\/p><p>\nThe scale of this shift is most visible in the world\u2019s largest beauty e-commerce markets. China remains the most advanced, with online channels capturing 54% of skin care sales, equivalent to USD21.2 billion. The US follows with USD17.1 billion in online sales, supported by marketplace maturity and social commerce growth.<\/p><p>\nThis digital momentum extends beyond skin care. Fragrances are also gaining traction online despite their inherent sensory limitations. In the US, 52% of fragrance purchases are already made digitally and this is projected to reach 63% by 2030, highlighting how innovation is reshaping traditionally offline categories.<\/p><p>\n<b>AI tools are redefining product discovery across beauty categories<\/b><\/p><p>\nTikTok\u2019s e-commerce momentum is converging with the rise of generative AI as a foundational layer in beauty product discovery. Consumers increasingly rely on recommendations powered by algorithms rather than traditional search. According to Euromonitor's Voice of the Consumer: Digital Shopper Survey fielded March 2025, 28% of shoppers already use GenAI for product recommendations.<\/p><p>\n\u201c<!-- no quote -->Consumers are moving towards personalised, AI-led discovery, where relevance and clarity are critical for brands to stand out,\u201d <b>said Kayla Villena, global insights manager for beauty and personal care at Euromonitor International<\/b>.<\/p><p>\nGenerative AI is not impacting all beauty categories equally. Its impact is strongest in segments characterised by high claim density, problem\u2013solution framing and comparison needs, such as facial care.<\/p><p>\nIn the US, facial care leads GenAI referral traffic growth, followed by conditioners and treatments. This reflects the types of questions consumers are asking and where AI performs most effectively.<\/p><br\/> <b>Contacts<\/b> <br\/><p>\nEuromonitor Press Office - <a  href=\"mailto:press@euromonitor.com\" rel=\"nofollow\" shape=\"rect\">press@euromonitor.com<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Beauty and personal care tops all FMCG categories for AI-driven product searches globally in 2025<\/p>\n<p>Skin care and fragrances drive digital shift in beauty<\/p>\n<p>AI-led discovery reshapes how consumers find and choose products<br \/>\nLONDON&#8211;(BUSINESS WIRE)&#8211;#chin&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7478","post","type-post","status-publish","format-standard","hentry","category-infos-businesswire"],"_links":{"self":[{"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/posts\/7478","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/stocks-future.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7478"}],"version-history":[{"count":1,"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/posts\/7478\/revisions"}],"predecessor-version":[{"id":7479,"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/posts\/7478\/revisions\/7479"}],"wp:attachment":[{"href":"https:\/\/stocks-future.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7478"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stocks-future.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7478"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stocks-future.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7478"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}