{"id":7644,"date":"2026-05-19T01:27:00","date_gmt":"2026-05-18T23:27:00","guid":{"rendered":"http:\/\/stocks-future.com\/?guid=c041b034545b94e27783ec90fa620b89"},"modified":"2026-05-19T01:27:00","modified_gmt":"2026-05-18T23:27:00","slug":"revelyst-appoints-dave-mellon-as-president-simms-fishing-products-and-revelyst-outdoor-performance","status":"publish","type":"post","link":"https:\/\/stocks-future.com\/?p=7644","title":{"rendered":"Revelyst Appoints Dave Mellon as President, Simms Fishing Products and Revelyst Outdoor Performance"},"content":{"rendered":"

\nThe former Grund\u00e9ns CEO will take the reins of Simms and the company\u2019s platform of iconic outdoor brands.<\/i><\/p><\/a><\/a><\/a><\/a>

BOZEMAN, Mont.--(BUSINESS WIRE)--#WeAreRevelyst<\/a>--Revelyst Inc., a collective of world-class maker brands that design and manufacture sports technology and outdoor gear, today announced the appointment of Dave Mellon as President of Simms Fishing Products and Revelyst Outdoor Performance, the company\u2019s Bozeman-based platform that includes Simms and several other iconic outdoor brands within the Revelyst portfolio.<\/p>

\nMellon officially began on May 18 and is relocating to Bozeman, where he will be based at the Revelyst Bozeman Innovation Center, the headquarters for Outdoor Performance. In this role, Mellon will focus on strengthening Simms\u2019 and the Outdoor Performance brands\u2019 omni-channel strategy, with a particular emphasis on deepening partnerships with specialty retail customers and accelerating product innovation. He will work closely with cross-functional teams to reinforce the company\u2019s commitment to the trade, enhance collaboration with retail partners and help drive the next phase of growth through a renewed focus on consumer-driven innovation and marketplace execution.<\/p>

\n\u201cDave brings a rare combination of global operating expertise, financial acumen and authentic outdoor brand leadership, including direct experience in the angling business with Simms,\u201d said Eric Nyman, CEO of Revelyst. \u201cHe understands the technical performance consumer, the importance of our retailers and the necessity of building strong teams and strong brands. Dave is exceptionally well-positioned to lead Simms and Revelyst Outdoor Performance as we continue to strengthen the platform and pursue meaningful long-term growth opportunities.\u201d<\/p>

\nA respected outdoor industry leader with deep experience building and scaling consumer brands, Mellon brings a proven track record across premium outdoor, apparel and equipment businesses. He previously served as CEO of Grund\u00e9ns and earlier held leadership roles at Simms from 2012 to 2014, including Vice President of Marketing and Product. Most recently, he served as CEO within Kian Capital\u2019s private-equity portfolio.<\/p>

\nThroughout his career, Mellon has consistently delivered revenue growth, operational improvement and brand expansion across a range of business environments \u2014 from established category leaders to emerging and turnaround brands \u2014 through a disciplined, consumer-focused omni-channel approach.<\/p>

\nHe is a purpose-driven leader who believes enduring brands are built around authentic experiences and deep connections with the communities they serve. He has led global organizations of more than 250 employees and managed businesses generating more than $400 million in annual revenue. His experience navigating complex markets, building high-performing teams and delivering for customers will be instrumental as Revelyst Outdoor Performance and Simms continue to evolve and grow.<\/p>

\n\u201cI\u2019m excited to join Revelyst, Simms and the Outdoor Performance platform at such an important time,\u201d Mellon said. \u201cRevelyst has assembled a compelling portfolio of authentic, performance-led brands with strong foundations and significant potential. I look forward to partnering with the leadership team and brand organizations to sharpen execution, deepen consumer connection and build durable platforms for long-term success.\u201d<\/p>

\nAbout Simms Fishing Products<\/b><\/p>

\nEstablished in 1980, Simms is the preeminent manufacturer of waders, outerwear and technical fishing apparel and accessories. The full line of Simms gear is available at specialty and large format retailers across North America as well as www.simmsfishing.com<\/a>.<\/p>

\nAbout Revelyst<\/b><\/p>

\nRevelyst Inc. is a collective of world-class maker brands that design and manufacture sports technology and outdoor gear. Our category-defining brands leverage meticulous craftsmanship and cross-collaboration to pursue new innovations that redefine what is humanly possible in the outdoors. Portfolio brands include Foresight Sports, Bushnell Golf, Fox, Bell, Giro, CamelBak, Bushnell, Simms Fishing and more. For more information, visit our website at www.revelyst.com<\/a>.<\/p> Contacts<\/b>

\nSimms:\nJohn Frazier\n406-551-5298\njohn.frazier@simmsfishing.com<\/a><\/p>

\nRevelyst:\nEric Smith\n720-772-0877\nmedia.relations@revelyst.com<\/a><\/p>","protected":false},"excerpt":{"rendered":"

The former Grund\u00e9ns CEO will take the reins of Simms and the company\u2019s platform of iconic outdoor brands.BOZEMAN, Mont.–(BUSINESS WIRE)–#WeAreRevelyst–Revelyst Inc., a collective of world-class maker brands that design and manufacture sports techno…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7644","post","type-post","status-publish","format-standard","hentry","category-infos-businesswire"],"_links":{"self":[{"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/posts\/7644","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/stocks-future.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7644"}],"version-history":[{"count":1,"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/posts\/7644\/revisions"}],"predecessor-version":[{"id":7645,"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/posts\/7644\/revisions\/7645"}],"wp:attachment":[{"href":"https:\/\/stocks-future.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7644"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stocks-future.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7644"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stocks-future.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7644"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}