{"id":7894,"date":"2026-05-19T14:30:00","date_gmt":"2026-05-19T12:30:00","guid":{"rendered":"http:\/\/stocks-future.com\/?guid=7791ad91692c1609586f8418c2357eb4"},"modified":"2026-05-19T14:30:00","modified_gmt":"2026-05-19T12:30:00","slug":"seaborn-networks-reduces-network-costs-by-4m-annually-using-kentik","status":"publish","type":"post","link":"https:\/\/stocks-future.com\/?p=7894","title":{"rendered":"Seaborn Networks Reduces Network Costs by $4M Annually Using Kentik"},"content":{"rendered":"<p class=\"bwalignc\">\n<i>Leading subsea cable operator leverages Kentik to transform traffic visibility into commercial intelligence, optimizing peering, reducing costs, and improving margins<\/i><\/p><p class=\"bwalignl\">SAN FRANCISCO--(BUSINESS WIRE)--<a  href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.kentik.com%2F&amp;esheet=54538038&amp;newsitemid=20260519902502&amp;lan=en-US&amp;anchor=Kentik&amp;index=1&amp;md5=d8de4d745a91f2d747c955224da2d5a9\" rel=\"nofollow\" shape=\"rect\">Kentik<\/a>, the leader in network intelligence, today announced that <a  href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fseabornnetworks.com%2F&amp;esheet=54538038&amp;newsitemid=20260519902502&amp;lan=en-US&amp;anchor=Seaborn+Networks&amp;index=2&amp;md5=f1210a1adb016b8ae82edd23e2f76d9b\" rel=\"nofollow\" shape=\"rect\">Seaborn Networks<\/a> (Seaborn), a leading developer and operator of submarine fiber-optic cable systems connecting the Americas, is using the Kentik Network Intelligence Platform to improve profitability, reduce costs, and make faster, data-driven business decisions. With approximately $4 million in annual savings, these results highlight how Kentik enables network teams to turn infrastructure visibility into measurable business outcomes.<\/p><p>\n\u201cService providers have always generated enormous amounts of network data, but historically it hasn\u2019t been accessible as actionable business intelligence,\u201d said Avi Freedman, CEO of Kentik. \u201cKentik brings together diverse network telemetry, enriches it with deep business context, and applies AI to create a real-time commercial intelligence layer. Seaborn is a strong example of how network operators can use that intelligence to improve margins, optimize interconnection strategies, and deliver highly impactful gains in profitability and efficiency.\u201d<\/p><br\/><a href=\"https:\/\/mms.businesswire.com\/media\/20260519902502\/en\/2808839\/5\/kentik-primary.jpg\"><img src=\"https:\/\/mms.businesswire.com\/media\/20260519902502\/en\/2808839\/22\/kentik-primary.jpg\" \/><\/a><br\/><a href=\"https:\/\/mms.businesswire.com\/media\/20260519902502\/en\/2808839\/5\/kentik-primary.jpg\"><img src=\"https:\/\/mms.businesswire.com\/media\/20260519902502\/en\/2808839\/21\/kentik-primary.jpg\" \/><\/a><p>\nSeaborn operates critical infrastructure supporting connectivity across Brazil and the Americas, including more than 250,000 kilometers of subsea cable and over 250 global points of presence. Building on this foundation, Seaborn partnered with Kentik to gain deeper insight into traffic flows, connectivity costs, and network utilization, giving its team the data needed to optimize interconnection strategy, understand cost drivers, and make more informed commercial decisions.<\/p><p>\n\u201cMost people think of Kentik as an IP analytics tool,\u201d said Steve Orlando, CEO of Seaborn. \u201cWe see it as a commercial analytics platform. It helps us to determine our walk-away price on customer renewals as well as find the prospects offering the highest growth potential.\u201d<\/p><p>\nUsing Kentik, Seaborn gained clear visibility into its connectivity costs and traffic dynamics across providers, regions, and traffic types, helping the team better understand what was driving network spend and where they could optimize. Those insights enabled Seaborn to refine its peering and transit strategy, shifting significant traffic from paid transit to private peering to deliver immediate bottom-line impact. In turn, this transformed how Seaborn operates its network and makes business decisions, improving both operational efficiency and financial performance. It also strengthened the company\u2019s global network position, with its CAIDA AS ranking rising from approximately 50<sup>th<\/sup> to 18<sup>th<\/sup> worldwide.<\/p><p>\nWith Kentik, Seaborn Networks is able to:<\/p><ul class=\"bwlistdisc\">\n<li>\n<b>Understand customer margins<\/b>: By analyzing traffic flows and delivery costs, Seaborn can identify high-cost routes, understand customer profitability, and make data-driven pricing and renewal decisions<\/li>\n<li>\n<b>Optimize peering and interconnection at scale<\/b>: Real-time insight into traffic flows and interconnection dynamics enabled Seaborn to shift 40% of transit traffic to peering in just three months, reducing costs while improving performance<\/li>\n<li>\n<b>Automate cost analysis and reporting<\/b>: What once required hundreds of hours of manual data analysis is now fully automated, saving more than $100K annually and providing a continuous, built-in profit &amp; loss (P&amp;L) view of the network<\/li>\n<li>\n<b>Identify new revenue opportunities<\/b>: By understanding where traffic originates, terminates, and flows across third-party networks, Seaborn can uncover high-value prospects and expand its addressable market<\/li>\n<li>\n<b>Deliver executive and board-ready insights<\/b>: Automated reporting provides a clear view of network health, cost trends and growth opportunities, enabling faster, more strategic decision-making<\/li>\n<\/ul><p>\n\u201cKentik is a key component of our profitability strategy,\u201d said Orlando. \u201cIt lets us see what\u2019s happening across the network, make faster decisions, and compete smarter in one of the toughest markets in the world.\u201d<\/p><p>\nBy connecting network performance directly to business outcomes, Kentik helps network operators and service providers turn network data into a competitive advantage, enabling faster decisions, lower costs, stronger margins, and smarter growth.<\/p><p>\nTo learn more, read the full case study <a  href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.kentik.com%2Fresources%2Fseaborn-case-study%2F&amp;esheet=54538038&amp;newsitemid=20260519902502&amp;lan=en-US&amp;anchor=here&amp;index=3&amp;md5=748d086fca3b24d902ac566d433d4a43\" rel=\"nofollow\" shape=\"rect\">here<\/a>.<\/p><p>\n<b>About Kentik<\/b><\/p><p>\nKentik is the network intelligence platform for modern infrastructure teams. Unlike traditional monitoring and observability tools, Kentik demystifies complex network operations, enabling organizations to deliver applications and innovation at scale. Built by network experts to make critical insight accessible to every engineer, Kentik is the real-time source of truth that understands every network in context \u2014 from data center to cloud to the internet. This single platform unifies and correlates cloud, device, flow, and synthetic data to turn telemetry into action. Market leaders like Akamai, Booking.com, Dropbox, and Zoom rely on Kentik to run, manage, and optimize their networks.<\/p><br\/> <b>Contacts<\/b> <br\/><p>\n<b>Media Contact<\/b><br\/>Emily Hubbard\n<br\/><a  href=\"mailto:kentik@pancomm.com\" rel=\"nofollow\" shape=\"rect\">kentik@pancomm.com<\/a><br\/>PAN for Kentik<\/p>","protected":false},"excerpt":{"rendered":"<p>Leading subsea cable operator leverages Kentik to transform traffic visibility into commercial intelligence, optimizing peering, reducing costs, and improving marginsSAN FRANCISCO&#8211;(BUSINESS WIRE)&#8211;Kentik, the leader in network intelligence, today ann&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7894","post","type-post","status-publish","format-standard","hentry","category-infos-businesswire"],"_links":{"self":[{"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/posts\/7894","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/stocks-future.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7894"}],"version-history":[{"count":1,"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/posts\/7894\/revisions"}],"predecessor-version":[{"id":7895,"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/posts\/7894\/revisions\/7895"}],"wp:attachment":[{"href":"https:\/\/stocks-future.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7894"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stocks-future.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7894"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stocks-future.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7894"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}