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<\/a><\/a>\nOver the past five years, in partnership with EDITED, the brand has sharpened pricing decisions and built more confident, trend-led assortments, improving margins and reducing risk across key categories.<\/p>
\nBuying teams at Monsoon leverage EDITED\u2019s market intelligence to monitor the competitive landscape, stay aligned with UK market movements, and identify emerging opportunities.<\/p>
\nLisa Cursley, Buying Manager at Monsoon said, \u201cEDITED gave us a clear view of where our pricing sat in the market. It allowed us to protect margin while remaining competitive, especially within denim, as we were able to benchmark where we sat in comparison to our competitors.\u201d<\/p>
\nIn addition, Monsoon\u2019s teams use EDITED Research every week to track evolving trends and uncover new opportunities. The recently launched Research Assistant has further accelerated decision-making by transforming complex, multi-layered analysis into immediate, actionable insight powered by AI.<\/p>
\n\u201cThe Research Assistant helps us cut straight to what matters \u2014 whether that\u2019s the top womenswear trends from the past 30 days or key shifts in occasionwear,\u201d Lisa Cursley added. \u201cBy removing the need for manual analysis, my team can react faster and make smarter, more confident commercial decisions.\u201d<\/p>
\nDoug Kofoid, Chief Executive Officer at EDITED, commented, \u201cMonsoon\u2019s growth shows what\u2019s possible when data is embedded into decision-making. By integrating market intelligence into daily workflows, their teams have shifted from reactive trading to precise, confident planning. We\u2019re proud to support their continued growth through smarter pricing and trend-led assortment strategy.\u201d<\/p>
\nLooking ahead, as Monsoon continues its growth trajectory with new store openings, online expansion, and brand elevation, EDITED remains central to future planning.<\/p>
\nWith AI capabilities and market-rich data embedded directly into workflows, Monsoon\u2019s teams can plan with greater precision, make proactive commercial decisions, and build ranges that support sustainable, long-term growth.<\/p>
\nAbout Monsoon<\/p>
\nFounded in 1973, Monsoon Accessorize is a British fashion retailer offering women\u2019s clothing, accessories, and childrenswear through its two complementary brands: Monsoon and Accessorize. Known for its distinctive handwriting, artisanal details, and globally inspired designs, the brand combines contemporary style with craftsmanship and quality.<\/p>
\nAbout EDITED<\/p>
\nEDITED is the world\u2019s leading AI-powered retail intelligence platform, helping brands and retailers make smarter decisions across assortment, pricing, and site merchandising. By delivering market-informed, profit-aware, and customer-centric insight in real time, EDITED enables retailers to stay ahead of the market and act with confidence.<\/p>