![](\"https:\/\/mms.businesswire.com\/media\/20260520363864\/en\/2810473\/5\/Business_Wire_Logo_650x550.jpg\"){kind=logo}
<\/a><\/a>\nAttentive was among the first platforms to launch RCS for Business with Google in the U.S. Since then, the company has helped leading brands run and optimize RCS campaigns in real-world marketing programs\u2014helping them send hundreds of millions of messages and supporting more than 250 approved RCS agents for brands across industries. Learnings from early deployment informed the development of Visibility AI, Auto-upgrade, and RCS-specific testing tools, giving marketers a more reliable way to test and grow RCS as they prepare for peak moments like Prime Day and Black Friday, Cyber Monday.<\/p>
\nHelping Brands Get the Most Value out of RCS for Business<\/b><\/p>
\nRCS is a core capability that brands expect to seamlessly enable and integrate with existing messaging experiences. Since first introducing RCS for Business in 2024, Attentive has been focused on three core principles to ensure brands can continue maximizing performance on their messaging programs:<\/p>
\nVisibility AI:<\/b> Make messages visible\n
\nAuto-upgrade: Make experiences consistent\n
\nTailored Launch Support: Make adoption easy\n
\n\u201cRCS creates real opportunity for brands, but it also changes how rollout has to work,\u201d said Karine Terzibachi, Chief Business Officer at Attentive. \u201cBrands don\u2019t just need access to RCS for Business, they need a seamless way to adopt it while maintaining strong performance and consistent user experiences. We built Visibility AI and Auto-upgrade so marketers can understand what performs and scale with minimal effort.\u201d<\/p>
\nDelivering measurable business impact<\/b><\/p>
\nFragranceNet campaigns demonstrate the impact of RCS on Attentive\u2019s platform. Compared with SMS, branded RCS threads delivered:<\/p>
- \n
- \n45% lift in click-through rate<\/li>\n
- \n37% lift in conversion rate<\/li>\n
- \n36% lift in revenue per send<\/li>\n<\/ul>
\nRich media carousel experiences performed even better:<\/p>
- \n
- \n106% lift in click-through rate<\/li>\n
- \n50% lift in conversion rate<\/li>\n
- \n47% lift in revenue per send<\/li>\n<\/ul>
\n\u201cOur early campaign tests have shown incredible engagement results, and we're just getting started,\u201d said David Janecek, Director of Email and SMS at FragranceNet. \u201cRCS has opened the door to a new world of brand interaction. We\u2019re exploring how to harness its full potential\u2014building personalized experiences for every shopper segment, at every touchpoint along the journey.\"<\/p>
\nBringing RCS for Business into real-world marketing programs<\/b><\/p>
\nFor the first time in more than 30 years, brands can move beyond basic SMS to deliver richer, more interactive messages directly in the native messaging inbox. As those experiences become more dynamic, how brands roll them out becomes increasingly important to maintaining performance and customer trust.<\/p>
\n\u201cWe\u2019re seeing real momentum behind RCS for Business as brands look for more effective ways to engage customers in the native messaging app,\u201d said Alexandre Allemand, NorthAM GTM Lead, RCS for Business at Google. \u201cWith partners like Attentive, brands can move beyond experimentation and begin scaling richer messaging experiences in the channels customers already use.\u201d<\/p>
\nLearn more at: https:\/\/www.attentive.com\/rcs-for-business<\/a><\/p>
\nAbout Attentive<\/b><\/p>
\nAttentive is the omnichannel marketing platform redefining how brands and people connect. Trusted by leading global retail and ecommerce brands and high-growth consumer companies, Attentive's mobile foundation gives marketers a stronger signal for recognizing customers, personalizing messaging, and delivering performance across SMS, email, RCS, and push. Our intelligence layer and agentic AI unify customer profiles and act on real-time data, giving marketers what they need to turn messages into moments that drive action, revenue, and loyalty.<\/p>
\nTo learn more or request a demo, visit www.attentive.com<\/a> or follow us on LinkedIn<\/a>, X<\/a> (formerly Twitter), or Instagram<\/a>.<\/p>