![](\"https:\/\/mms.businesswire.com\/media\/20260520137616\/en\/2810217\/5\/Mediaocean-Logo-RBG_%281%29.jpg\"){kind=logo}
<\/a><\/a>\nThe appointment comes at an inflection point for the industry, as AI shifts from experimentation to execution across how advertising is planned, created, activated, measured, and optimized. Mediaocean has been at the forefront of this shift with its platforms, Innovid<\/a>, Prisma<\/a>, and Protected<\/a>, introducing agent-based capabilities designed to unify workflows, data, and decisioning amid historic ecosystem complexity.<\/p> \nIn this newly created role, Markman will focus on scaling Mediaocean\u2019s operating model to drive this transformation. Specifically, he will align the company\u2019s global teams, platforms, and partners to deliver faster innovation and stronger outcomes for customers as they navigate the transition to AI-driven marketing. Markman will also play a critical role in unifying operations across Mediaocean, helping the company fully leverage the combined power of its solutions to deliver even greater value for advertisers and agencies.<\/p> \n\u201cIv\u00e1n is a proven operator who has led organizations through periods of significant transformation at a global scale,\u201d said Wise. \u201cAs we continue to advance our AI capabilities and bring more intelligence and automation into the core of advertising, Iv\u00e1n\u2019s experience across ad tech, data, and enterprise platforms will be critical in helping us translate that innovation into execution and results.\u201d<\/p> \nMarkman brings more than two decades of experience leading growth, transformation, and operational scale across some of the most complex businesses in advertising and technology. Most recently, he led Yahoo\u2019s B2B division, overseeing ad tech, search, and Edgecast, which together represented the majority of the company\u2019s revenue and operations. In that role, he drove a multi-year transformation, improving profitability and strengthening its competitive position, culminating in Verizon Media\u2019s $5 billion sale to Apollo.<\/p> \nEarlier in his career, Markman served as COO of MarketShare, where he helped scale the company into a global leader in marketing analytics and SaaS, leading to its acquisition by Neustar. He went on to lead Neustar\u2019s Marketing Services business, overseeing strategy, product, and operations for a $300 million division. Across these roles, he has consistently focused on building high-performing organizations, integrating complex systems and aligning product, go-to-market, and operations to drive measurable business outcomes.<\/p> \n\u201cI\u2019ve spent my career working at the intersection of advertising, data, and technology during periods of rapid change,\u201d said Markman. \u201cWhat stands out about Mediaocean is its position at the center of the ecosystem and its clear vision for how AI and automation can transform the way the industry operates. I\u2019m focused on scaling that vision, aligning our teams and partners, and accelerating the impact we deliver for customers.\u201d<\/p> \nMarkman\u2019s appointment follows a series of recent leadership advancements across Mediaocean\u2019s executive team, including the elevation of Zvika Netter to Chief Innovation Officer<\/a>, Guy Kuperman to Chief Strategy Officer<\/a>, and the addition of industry veteran Michael Kassan as Vice Chairman<\/a>. These moves reinforce the company\u2019s focus on innovation, operational excellence, and customer outcomes. In his role as President and COO, Markman will partner closely with the broader leadership team to further integrate Mediaocean\u2019s platforms and capabilities, including its growing portfolio of AI-powered solutions. He will also help customers navigate the shift toward more automated, intelligent, and outcome-driven advertising.<\/p> \nAbout Mediaocean<\/span><\/b><\/p> \nMediaocean is powering the future of the advertising ecosystem with technology that empowers brands and agencies to deliver impactful omnichannel marketing experiences. With over $200 billion in annualized ad spend running through its software products, Mediaocean deploys AI and automation to optimize investments and outcomes. The company\u2019s advertising infrastructure and ad tech tools are used by more than 100,000 people across the globe. Mediaocean owns and operates Prisma<\/a>, the industry\u2019s trusted system of record for media management and finance, Innovid<\/a>, the leading independent ad tech platform for creative, delivery, measurement, and optimization, as well as Protected by Mediaocean<\/a>, an integrated solution for ad verification and brand safety. Visit www.mediaocean.com<\/a> for more information.<\/p>