{"id":9055,"date":"2026-05-20T20:30:00","date_gmt":"2026-05-20T18:30:00","guid":{"rendered":"http:\/\/stocks-future.com\/?guid=8031a4aa6912193e0563fbf343bac544"},"modified":"2026-05-20T20:30:00","modified_gmt":"2026-05-20T18:30:00","slug":"canadian-marketing-association-announces-new-board-chair-and-two-new-directors","status":"publish","type":"post","link":"https:\/\/stocks-future.com\/?p=9055","title":{"rendered":"Canadian Marketing Association Announces New Board Chair and Two New Directors"},"content":{"rendered":"<p>TORONTO--(BUSINESS WIRE)--At its annual general meeting today, the Canadian Marketing Association (CMA) announced that Meghan Nameth (president and owner, Pattern and Path Consulting) is the new chair of the board, and elected two new senior members as directors to further diversify the board.<\/p><br\/><a href=\"https:\/\/mms.businesswire.com\/media\/20260520032986\/en\/2810144\/5\/Meghan.jpg\"><img src=\"https:\/\/mms.businesswire.com\/media\/20260520032986\/en\/2810144\/22\/Meghan.jpg\" \/><\/a><br\/><a href=\"https:\/\/mms.businesswire.com\/media\/20260520032986\/en\/2810144\/5\/Meghan.jpg\"><img src=\"https:\/\/mms.businesswire.com\/media\/20260520032986\/en\/2810144\/21\/Meghan.jpg\" \/><\/a><br\/><a href=\"https:\/\/mms.businesswire.com\/media\/20260520032986\/en\/1592976\/5\/CMA_English_Logo.jpg\"><img src=\"https:\/\/mms.businesswire.com\/media\/20260520032986\/en\/1592976\/22\/CMA_English_Logo.jpg\" \/><\/a><br\/><a href=\"https:\/\/mms.businesswire.com\/media\/20260520032986\/en\/1592976\/5\/CMA_English_Logo.jpg\"><img src=\"https:\/\/mms.businesswire.com\/media\/20260520032986\/en\/1592976\/21\/CMA_English_Logo.jpg\" \/><\/a><p>\nNameth, who previously served as vice-chair, succeeds Alan Depencier, who will complete his term as chair. Joining the board as directors are Doug Milne, chief marketing and strategy officer, IGM Financial, and Sarah Armstrong, general manager and country manager, The Trade Desk Canada. Together, these appointments represent individuals from a broad cross-section of the marketing industry, bringing significant expertise to the board.<\/p><p>\n\u201cDoug and Sarah bring significant senior marketing leadership experience to our board,\u201d said Meghan Nameth. \u201cI\u2019m confident these directors, alongside our board members, will continue to challenge the community to recognize marketing\u2019s critical role in driving Canada's prosperity and innovation agenda.\u201d<\/p><p>\nMeghan brings more than 25 years of senior marketing leadership experience spanning consumer packaged goods, financial services and retail sectors. Her leadership has guided brands including Loblaw Companies, Hudson\u2019s Bay Company, TD Bank, Procter &amp; Gamble and Mars Canada. She has received industry recognition from Cannes Lions, CMA Awards, DA&amp;D Pencil and One Show Pencil. She co-founded ShiftUp Coaching to develop marketing talent across the country.<\/p><p>\nDoug has over three decades of senior marketing leadership experience with global brands including Procter &amp; Gamble, Mars and TD Bank. As a Chartered Marketer and Professional Engineer, he has guided organizations across the consumer, retail and financial services sectors through periods of growth. His business transformation expertise has been recognized through receiving a Silver Effie Award, a Silver Lion at Cannes, a Gold Reggie and Best of the Best at the CMA Awards. He contributes to the CMA\u2019s Committees, sits on the board of the Alzheimer Society of Canada and is an ICD.D candidate through the Institute of Corporate Directors\u2019 Education Program.<\/p><p>\nSarah brings 20 years of senior leadership across full-funnel marketing and digital advertising at Amazon Ads, dentsu international and Publicis Media. At Amazon Ads, she held the position of head of global agencies and accounts, leading multinational teams and strategic partnerships with major holding companies and global brands to deliver integrated solutions at scale. She has a proven track record of delivering growth that consistently outpaces industry benchmarks and drives measurable business outcomes for Fortune 100 brands. Previously, Sarah served as a judge for national industry competitions and brings governance experience, including board service with the American Advertising Federation.<\/p><p>\nThe complete list of board members for 2026-27 is:<\/p><ul class=\"bwlistdisc\">\n<li>\nMeghan Nameth (board chair), president and owner, Pattern and Path Consulting<\/li>\n<li>\nAlan Depencier (past chair), chief marketing officer, personal and commercial banking and insurance, RBC<\/li>\n<li>\nIsaac Adejuwon, chief executive officer and founder, Metricsflow<\/li>\n<li>\nSarah Armstrong, general manager and country manager, The Trade Desk Canada<\/li>\n<li>\nSophie Desch\u00eanes-H\u00e9bert, associate general counsel, TELUS<\/li>\n<li>\nJeff Greenspoon, chief executive officer Americas, KANTAR<\/li>\n<li>\nSusan Irving, chief marketing officer, Kruger Products<\/li>\n<li>\nBilal Jaffery, head of data and AI for the Americas, Thoughtworks<\/li>\n<li>\nBryan Kane, chief executive officer, Omnicom Advertising<\/li>\n<li>\nNicky Mezo, vice-president of marketing, everyday and small business banking, TD<\/li>\n<li>\nDoug Milne, chief marketing and strategy officer, IGM Financial<\/li>\n<li>\nLaura Pearce, head of marketing, Google Canada<\/li>\n<li>\nJacqueline Ryan, chief executive officer of the Canadian Olympic Foundation and chief brand and commercial officer of the Canadian Olympic Committee<\/li>\n<li>\nEva Salem, senior vice-president, marketing and brand, Canadian Tire<\/li>\n<li>\nEvan Wood, executive vice-president and chief strategy officer, Environics Analytics<\/li>\n<\/ul><p>\n\u201cOur newly appointed board members reflect our drive and commitment to serve our community in ways that advance the marketing discipline in Canada,\u201d said Esther Benzie, president and CEO of the CMA. \u201cElecting leaders of this calibre across the marketing industry plays a key role in the way we show up, connect and lead marketing professionals. We\u2019re thrilled to continue collaborating and delivering our mandate.\u201d<\/p><p>\n<b>About the Canadian Marketing Association<\/b><\/p><p>\nThe CMA is the voice of marketing in Canada, and our purpose is to champion marketing\u2019s powerful impact. We are the catalyst to help Canada\u2019s marketers thrive today, while building the marketing mindset and environment of tomorrow.<\/p><p>\nWe provide opportunities for our members from coast to coast to develop professionally, to contribute to marketing thought leadership, to build strong networks, and to strengthen the regulatory climate for business success. Our Chartered Marketer (CM) designation signifies that recipients are highly qualified and up to date with best practices, as reflected in the Canadian Marketing Code of Ethics and Standards.<\/p><p>\nWe represent virtually all of Canada\u2019s major business sectors, and all marketing disciplines, channels and technologies. We advocate with government stakeholders, and provide Canadian consumers with information to help them better understand their rights and obligations. For more information, visit <a  href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fthecma.ca%2F&amp;esheet=54538776&amp;newsitemid=20260520032986&amp;lan=en-US&amp;anchor=thecma.ca&amp;index=1&amp;md5=9bc965be66d8474849cf5030ce236676\" rel=\"nofollow\" shape=\"rect\">thecma.ca<\/a>.<\/p><br\/> <b>Contacts<\/b> <br\/><p>\nAmanda Spearing\n<br\/>Earnscliffe\n<br\/><a  href=\"mailto:aspearing@earnscliffe.ca\" rel=\"nofollow\" shape=\"rect\">aspearing@earnscliffe.ca<\/a><br\/>647-669-7250<\/p>","protected":false},"excerpt":{"rendered":"<p>TORONTO&#8211;(BUSINESS WIRE)&#8211;At its annual general meeting today, the Canadian Marketing Association (CMA) announced that Meghan Nameth (president and owner, Pattern and Path Consulting) is the new chair of the board, and elected two new senior members as&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-9055","post","type-post","status-publish","format-standard","hentry","category-infos-businesswire"],"_links":{"self":[{"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/posts\/9055","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/stocks-future.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9055"}],"version-history":[{"count":1,"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/posts\/9055\/revisions"}],"predecessor-version":[{"id":9056,"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/posts\/9055\/revisions\/9056"}],"wp:attachment":[{"href":"https:\/\/stocks-future.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9055"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stocks-future.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9055"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stocks-future.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9055"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}