{"id":9926,"date":"2026-05-21T23:30:00","date_gmt":"2026-05-21T21:30:00","guid":{"rendered":"http:\/\/stocks-future.com\/?guid=5c63496eb857f4ac07bc96f3190e9ddd"},"modified":"2026-05-21T23:30:00","modified_gmt":"2026-05-21T21:30:00","slug":"symetra-wins-2026-shorty-award-for-plan-well-play-well-social-media-campaign-with-sue-bird","status":"publish","type":"post","link":"https:\/\/stocks-future.com\/?p=9926","title":{"rendered":"Symetra Wins 2026 Shorty Award for \u2018Plan Well, Play Well\u2019 Social Media Campaign with Sue Bird"},"content":{"rendered":"

BELLEVUE, Wash.--(BUSINESS WIRE)--Symetra Life Insurance Company and Copacino Fujikado, its longtime creative agency of record, took home top honors at the 2026 Shorty Awards<\/b> for the \u201cPlan Well, Play Well\u201d social content series featuring sports icon and Symetra brand ambassador Sue Bird, winning in the Insurance category. Now in their 18th<\/sup> year, the Shorty Awards celebrate the best of digital and social media, recognizing the brands, organizations and influencers who are innovating in the social space and connecting with their audiences in unique and effective ways. Winners and honorees were announced on May 19 at an awards ceremony at Tribeca 360\u00ba in New York City.<\/p><\/a><\/a><\/a><\/a>

\nAt the heart of Plan Well, Play Well is basketball icon Sue Bird\u2014a retired WNBA legend and a perfect guide to show what retirement could look like. Over three \u201cseasons,\u201d the campaign has unfolded as an unscripted, social-first video series that follows Sue as she embraces a series of new hobbies, each one representing the boundless possibilities of a well-planned retirement.<\/p>

\n\u201cWe really wanted to tell a story that would inspire people to see planning for retirement not as an obligation, but as an opportunity to craft a fulfilling next chapter of their lives,\u201d said Symetra Chief Marketing Officer Trinity Parker. \u201cWe wanted the campaign to feel human, accessible, and have a sense of fun. And we are thrilled with how it is resonating, deepening Symetra\u2019s connection and engagement with the customers we\u2019re trying to reach.\u201d<\/p>

\nWhile each long-form video runs over three minutes\u2014an ambitious runtime for digital platforms\u2014 the campaign\u2019s first two seasons delivered an impressive 106 million long-form video starts on YouTube. Over the course of Plan Well, Play Well\u2019s three seasons to date, Symetra\u2019s YouTube channel saw a 1,300% increase in subscribers\u200b.<\/p>

\n\u201cIn a world oversaturated with financial advice and countless messages about \u2018the right way\u2019 to prepare for retirement, Symetra set out to cut through the noise in a way that felt fresh, relatable, and inspiring,\u201d said Mike Hayward, Chief Creative Officer, Copacino Fujikado. \u201cBy showcasing Sue Bird\u2019s retirement journey with authenticity and humor, Symetra isn\u2019t just telling people to plan for their future\u2014they\u2019re showing them what\u2019s possible when they do. In the end, Plan Well, Play Well isn\u2019t just a campaign about financial services; it is a celebration of what\u2019s next.\u201d<\/p>

\nThe Plan Well, Play Well campaign was also recognized by the American Advertising Awards, Seattle, in April 2026, winning a Gold ADDY\u00ae<\/sup> in the social media category and a Bronze ADDY\u00ae<\/sup> in film, video & sound.<\/p>

\nLearn more about the Plan Well, Play Well campaign and watch the full series here: https:\/\/www.symetra.com\/playwell\/<\/a>.<\/p>

\nAbout Symetra<\/b><\/p>

\nSymetra Life Insurance Company is a subsidiary of Symetra Financial Corporation, a diversified financial services company based in Bellevue, Washington. In business since 1957, Symetra provides employee benefits, annuities and life insurance through a national network of benefit consultants, financial institutions, and independent financial professionals and insurance producers. For more information, visit www.symetra.com<\/a>.<\/p>

\nAbout Copacino Fujikado<\/b><\/p>

\nCopacino Fujikado is an independent, full-service creative and media agency based in Seattle. We believe that every brand\u2014regardless of category, size, or location\u2014deserves breakthrough work. A five-time Ad Age Small Agency award winner with a growing national presence, the agency is known for bold, human-centric ideas that win attention not by being louder, but by connecting better. Since 1998, we\u2019ve helped ambitious mid-size brands like Symetra, Ste Michelle Wine Estates, Visit Seattle, RVshare, REI and Gesa Credit Union stand out in crowded markets to punch above their weight.<\/p> Contacts<\/b>

\nSymetra<\/i><\/b>Diana McSweeney\n(425) 256-6167\ndiana.mcsweeney@symetra.com<\/a><\/p>

\nCopacino Fujikado<\/i><\/b>Scott Foreman\n(206) 226-5230\nsforeman@copacino.com<\/a><\/p>","protected":false},"excerpt":{"rendered":"

BELLEVUE, Wash.–(BUSINESS WIRE)–Symetra Life Insurance Company and Copacino Fujikado, its longtime creative agency of record, took home top honors at the 2026 Shorty Awards for the \u201cPlan Well, Play Well\u201d social content series featuring sports icon an…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-9926","post","type-post","status-publish","format-standard","hentry","category-infos-businesswire"],"_links":{"self":[{"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/posts\/9926","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/stocks-future.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9926"}],"version-history":[{"count":1,"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/posts\/9926\/revisions"}],"predecessor-version":[{"id":9927,"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/posts\/9926\/revisions\/9927"}],"wp:attachment":[{"href":"https:\/\/stocks-future.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9926"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stocks-future.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9926"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stocks-future.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9926"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}