Wright’s Market Relaunches Online Shopping With eGrowcery to Bring Back Personalized Local Service, Virtually

OPELIKA, Ala.--(BUSINESS WIRE)--#Ecommerce--Wright’s Market, a community-rooted grocer, today announced the relaunch of its e-commerce platform, now powered by eGrowcery, the leading unified commerce solution designed for independent grocers. The initiative is nicknamed “Wright’s Market eCommerce 2.0” and marks a major step toward regaining the store’s previous online sales levels while delivering a most expansive and inclusive shopping experience.

“We wanted a partner who was continuing to add the features and functionality required for a successful independent grocer experience,” said Jimmy Wright, owner of Wright’s Market. “eGrowcery impressed us with their SNAP capabilities, and their ever-expanding features designed to improve both in store and online shopper experiences from AI recipes with one-click add to cart to an easily configurable front-end experience. They also understand how critical customer service is to us, especially for the seniors and stay-at-home parents who rely on Wright’s every week.”

Wright’s Market selected eGrowcery for its combination of high-tech design and high-touch approach. The platform’s visual appeal, intuitive screens and seamless integration with the store’s point-of-sale system from Retail Data Systems (RDS) enable a shopping journey tailored to each customer. Wright added, “The people behind the technology were just as impressive as the product. There was a level of trust we hadn’t experienced with tech vendors before.”

Wright would also like to thank the SEMTAC (SNAP EBT Modernization Technical Assistance Center) team at the National Grocers Association Foundation for their assistance with the USD A/ FNS online SNAP transition.

Pat Hughes, CEO of eGrowcery, said, “It’s inspiring to partner with a retailer like Wright’s Market and an industry leader like Jimmy Wright, that puts community and customer care first. Our platform is built to give grocers the tools they need to compete online without losing the local relationships that make them vital to their neighborhoods.”

As Wright’s Market relaunches its online platform, the team is focused on rebuilding momentum and community engagement through targeted promotions, consistent digital outreach and customer feedback loops. These efforts aim to raise e-commerce sales to six percent of the total business and to grow further from there.

Through its partnership with eGrowcery, Wright’s Market is leveraging connected technology to create a personalized customer experience for Opelika shoppers, blending the convenience of modern digital solutions with the warmth and trust of a family-owned business.

For more information or to shop online, visit wrightsmarket.com.

About Wright’s Market
Wright’s Market has been serving Opelika, Alabama since 2002. Family-owned and operated, the store is committed to providing fresh groceries, personalized service and community engagement that reflect the values of local shopping.

About eGrowcery
eGrowcery is the developer of a comprehensive white-label e-commerce platform for food retailers and wholesalers. Built specifically for the grocery industry, eGrowcery’s solution integrates with existing store systems, supports multiple payment options including SNAP and loyalty programs, and helps grocers deliver a seamless digital experience to shoppers online or in store.

Media Contact:
Ron Margulis
RAM Communications
ron@rampr.com
908-272-3930