Cuervo Tequila is Launching New Canned Cocktails and Your Cooler Will Never Be the Same
The ready-to-drink cocktails feature real Cuervo tequila, delicious recipes, lower ABV and are now sold in a brand new 8-can variety pack, available at retailers nationwide.
JERSEY CITY, N.J.--(BUSINESS WIRE)--#CuervoTequila--Just in time for summer, Cuervo®, the tequila that invented tequila, announced today the launch of new Cuervo Canned Cocktails: delicious, bar-quality sparkling cocktails made with real Cuervo tequila. Featuring four bold and refreshing flavors, the cocktails are available in a brand new 8-can variety pack and single-flavor 4-packs that are built to grab-and-go, sharing with anyone, anywhere. The new ready-to-drink cocktails are 5.9% ABV, hitting the sweet spot for when the occasion calls for a great-tasting cocktail without going all in on a high ABV drink.




Cuervo Canned Cocktails offer the same amazing taste as your favorite summer cocktails; no shaker required. In fact, they were rated #1 canned tequila cocktail [in a blind taste test].1 From the crisp burst of lime in a Classic Margarita to the citrusy rush of the Paloma, every can in the lineup is built to satisfy any moment that calls for a craveable cocktail. They are also more flavorful than a hard seltzer, offering the real taste of tequila for the best sip in your cooler all summer long. The four tequila canned cocktails include:
- Classic Margarita: A citrus-forward burst of lime, with a hint of fizz and a bright, tart finish.
- Paloma: A light, bubbly rush of crisp grapefruit, with sweet hints of lime and a tangy finish.
- Strawberry Margarita: A bold, juicy wave of ripe strawberry, with hints of zesty lime and a tangy berry finish.
- Pink Lemonade: A bright, floral blend of raspberries, strawberries and orange, with a sweet lemon peel finish.
Spirit-based RTDs are up 30% in the past year2 and Cuervo Canned Cocktails' core range has shown more than three times the growth rate of the total RTD category, and more than 15 times the growth rate of Legacy RTD brands3 (i.e. those affiliated with established spirits parent brands). This proves that when it comes to ready-to-drink cocktails, consumers want real Cuervo tequila in their cans. Today’s consumers also want something more sessionable, with 5-5.9% RTDs holding the second largest market share4. These deliver on just that.
“Cuervo tequila is synonymous with the summer season, and with Cuervo Canned Cocktails we're making it even easier for people to bring the party wherever their summer takes them,” said Lander Otegui, EVP of Marketing and Innovation at Proximo Spirits. “Margaritas are America’s favorite cocktail5 and Cuervo has been part of this enduring recipe since the margarita was created back in the 1930s6. People are reaching for RTDs now more than ever, so with the new lower-ABV Cuervo Canned Cocktails, we’ve reimagined those same beloved flavors that are already part of our DNA, in a convenient, on-the-go format that makes it easy to sip your favorite cocktails all season long.”
Convenient and easy to enjoy, these ready-to-drink Cuervo cocktails are designed to go from the cooler to the cup holder to the beach bag with zero mixing, measuring or cleanup; while always maintaining their delicious, signature taste. From poolside hangs, backyard BBQs and Summer Friday cheers to pre-games, NASCAR races and concerts, with just one sparkling crack of the cocktail; the fun is ready to start wherever you choose to enjoy this summer.
Cuervo Canned Cocktails are available in the all-new 8-can variety pack (SRP $18.99), single-flavor 4-packs (SRP $9.99) and individual cans (SRP $2.99) – all sporting a bold new design and packaging featuring a pop of color that is engineered to stand out on both retail shelves and in your summer social feed. Find them at retailers nationwide including (but not limited to) Walmart, Kroger, 7-Eleven, Total Wine and select CVS locations, or skip the trip entirely with fast, same-day delivery via DoorDash, Instacart and Uber Eats.
For more information about Cuervo Canned Cocktails, visit www.cuervo.com and follow Cuervo on Instagram and TikTok at @josecuervotequila. This margarita season, there’s only one canned cocktail you need: Keep it Cuervo.
Find hi-res images HERE.
About Cuervo
Cuervo is the first tequila and a Mexican family-owned brand since 1795. Cuervo is the largest producer of tequila throughout Mexico and around the world. Utilizing craftsmanship handed down through 11 generations of the Cuervo family, the Cuervo portfolio includes Cuervo Especial®, the world’s best-selling tequila7, Cuervo Tradicional®, the original 100% agave tequila, Reserva de la Familia® by Jose Cuervo®, the world’s first extra añejo tequila brand, Cuervo Canned Cocktails, Jose Cuervo Golden Margarita®, Authentic Jose Cuervo Margaritas®, Jose Cuervo Margarita Mix® and Cuervo Devil’s Reserve™. For more information, visit www.cuervo.com. Trademarks owned by Becle, S.A.B. de C.V. ©2026 Proximo, Cuervo.com. Please drink responsibly.
______________________________________ 1 Tasting Table rating based on 8% ABV of Jose Cuervo Sparkling 2 Nielsen Total US, xAOC + Liquor Open State + Conv, L52 w/e 4/18/26 3 Nielsen - XAOC + Liquor Open State + Conv/L4W thru 5/23/26 4 Nielsen Total US (xAOC + Liquor Open State + Conv) | L52W 4/18/26 5 Nielsen NIQ Insights, 6/24/25 6 Legacy of Cuervo, Cuervo.com 7 IWSR Global Database - 2024 |
Contacts
Media Contact: Golin, cuervoleads@golin.com