Factory Holdings Launches Factory Capital to Serve the Next Generation of Wealth Creators
Led by Industry Veteran Travis Henry, the New Division Combines Institutional Wealth Management with Deep Relationships Across Sports, Entertainment, Entrepreneurship and Culture
LOS ANGELES--(BUSINESS WIRE)--Factory Holdings today announced the launch of Factory Capital, its SEC-registered wealth management division led by industry veteran Travis Henry. Built as part of the broader Factory platform, Factory Capital combines institutional-quality wealth management with a deep understanding of the athletes, entertainers, entrepreneurs, and creators driving today's culture and economy.
The Los Angeles-based RIA works with athletes, entertainers, creators, and entrepreneurs whose financial lives increasingly span entrepreneurship, intellectual property, private investments, media ventures, and traditional asset management. While legacy advisory firms were built primarily for wealth preservation, Factory Capital was designed to help clients build, activate, and institutionalize wealth across every aspect of their economic lives.
Factory Capital operates within Factory Holdings, an integrated platform spanning wealth management, private investments, media, technology, and philanthropy. The RIA is powered by this ecosystem of relationships, cultural insight, and proprietary deal flow, with access to entrepreneurs, athletes, entertainers, investors, and strategic opportunities that extend well beyond traditional wealth management and financial planning.
Through this model, Factory Capital benefits from a distribution engine built on trusted relationships, cultural relevance, and community leadership, creating a differentiated client experience centered on access, education, and long-term ownership rather than transactions alone. “Factory was built on a simple belief: the people who create culture should also own the value it generates,” said Keenan Beasley, Founder and CEO of Factory Holdings. “Factory Capital extends that mission through institutional wealth management designed specifically for athletes, entertainers, entrepreneurs, and creators. Our advantage isn't simply investment management, it's our understanding of the communities and clients we serve, the opportunities they create, and the relationships that drive long-term value.”
Mr. Henry — a Yale graduate and former managing director at Morgan Stanley and Cresset, has spent his career advising athletes, entrepreneurs, executives, and multi-generational families through complex wealth decisions, business transactions, and long-term legacy planning. His experience at leading advisory firms positions Factory Capital to deliver institutional sophistication while remaining deeply connected to the unique realities of first-generation wealth creators. He is joined by a growing team of advisors and operators, reflecting Factory Capital’s commitment to building a scaled, institutional platform from day one.
“Our clients aren't simply investing capital, they're building businesses, creating intellectual property, influencing markets, and shaping culture,” said Henry. “They need advisors who understand how wealth, ownership, opportunity, and influence intersect.”
Factory Capital provides wealth management, family-office services, strategic planning, and access to public and private investment opportunities through networks in philanthropy, finance, sports, and media.
Besides tapping into Dynasty Financial Partners' integrated platform for technology, securities, compliance, and operational support, Factory Capital has selected Fidelity Investments as its custody provider.
Shirl Penney, Founder and CEO of Dynasty Financial Partners, said Factory Capital represents the next evolution of independent wealth management. “Travis brings the experience, judgment, and client-first mindset that define great advisors, while Keenan and the Factory team have built a powerful platform at the intersection of culture, business, and capital,” said Penney. “What impressed us most is that Factory Capital is not being built as a standalone advisory firm. It is part of a broader ecosystem designed to help create opportunities, deepen relationships, and deliver value for clients in ways that traditional wealth management firms simply cannot. We believe that model positions Factory Capital for significant long-term growth.”
About Factory Capital
Factory Capital is a Los Angeles-based independent wealth advisory firm serving athletes, entertainers, creators, and entrepreneurs. The firm provides wealth management, family office services, and strategic advisory solutions for clients building businesses, brands, ownership stakes, and long-term enterprise value across sports, media, culture, and entrepreneurship.
About Factory Holdings
Factory Holdings is a multi-division platform focused on helping athletes, entertainers, entrepreneurs, and cultural leaders convert influence into ownership. Through its’ wealth management, investment, media, technology, and philanthropic divisions, Factory provides the infrastructure, relationships, and opportunities necessary to build lasting economic value. Factory's mission is simple: ensure the people who shape culture also participate in its ownership.
About Dynasty
Dynasty empowers independent wealth management firms by providing access to an open architecture platform of technology, business services, and holistic investment management capabilities. Dynasty delivers Supported Independence®, helping advisory firms launch, scale, and grow through proprietary and third party solutions, one of the largest investment platforms in the RIA space, and a leading investment bank dedicated to the asset and wealth management industries.
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About Dynasty Investment Bank
Dynasty Investment Bank is a leading investment bank dedicated to serving the asset and wealth management industry and is provided through Dynasty Securities, LLC, a broker-dealer, member FINRA/SIPC. Our firm specializes in buy-and sell-side M&A, succession planning strategies, strategic advisory services, valuations, and providing flexible capital solutions to help firms achieve their strategic objectives. As an affiliate of Dynasty Financial Partners, a premier wealth management technology middle and back-office service provider to over $100 billion in assets under administration across the US, our investment banking team leverages the synthetic scale to provide our clients with unique market perspectives and deliver high quality execution.
For more information, please visit www.dynastyinvestmentbank.com
Factory Capital, LLC is an SEC registered investment adviser located in Los Angeles, California. Registration as an SEC registered investment adviser does not imply a certain level of skill or training and is not to be construed as an endorsement from the SEC.
Contacts
Media Contact
Sally Cates
sallycates@dynastyfinancialpartners.com
646-704-4500
